Create a placement
Follow these steps to create a placement:
- Sign in to Google Ad Manager.
- Click Inventory Ad units Placements.
- Click New placement.
- Enter a placement Name.
When naming a placement, choose to describe the physical location of the ad units associated with the placement or indicate the particular section of content.Example
A placement named "ABCProducts Unlimited Help Center Footer Banners" might include all footer banners within Products Unlimited's Help Center.
- Add a Description for this placement (optional).
- Under "Inventory," associate ad units to the placement by selecting the check boxes next to the desired ad units.
- Each placement should include a unique combination of ad units.
- You can complete this step later if an ad unit doesn't exist yet.
- Click Save.
View your placements
To see how your site's inventory has been defined by placements and to view which line items are forecasted to deliver to them:
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Click Inventory Ad units Placements.
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Use filters to search by name, creative sizes or view archived placements.
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Name: The name of the placement.
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Status: Indicates whether the placement is active, inactive, or archived.
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Sizes: Sizes of the ad units contained in the placement.
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Ad units: The number of ad units in the placement.
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Description: A placement description.
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Click a placement to view additional details.
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Click Line items to view line items that are forecasted to deliver to this placement in the next 30 days. For a line item to be displayed, it needs to satisfy the following conditions:
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The line item must be reserving inventory (including paused with inventory reserved).
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Forecasting accuracy for new ad units will improve after enough time has passed to gather sufficient trafficking data.
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Forecasting must predict delivery for the line item.
Example
If a 100 percent sponsorship ad is booked to the placement during the next 30 days, no other line items are displayed because none can deliver.
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This page also displays remnant line items that fulfill the above requirements, unlike regular forecasts, which ignore remnant line items.
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