If your app is removed from the Google Play store for a violation of Play Policies, Google will restrict ad demand for that app until you resolve your issues with the Google Play store and your app has been reinstated.
Appeal process
For Google Play policy violations, you’ll be notified in the Ad Manager Policy center and via email. You can review the apps that have violations in the Policy center of your Ad Manager account and in the email.
If you missed this email, try searching the inbox of the email address associated with your Google Play/Ad Manager accounts for emails from [email protected]. Check your email account's spam filter to make sure the email wasn't mistakenly flagged as spam.
Please carefully review the description of the violation and review what steps, if any, you can take to fix the issue on the Play Console Help Center.
Once you’ve fixed the violation, you must initiate the appeals process on the Play Console Help Center; email replies back to the original notification are not reviewed.
If the Google Play policy team reinstates your app, the restriction for Google Play policy will be removed. If the app doesn’t have other violations, ad serving will be automatically re-enabled. No further action is needed.
Resources
- Understanding Google Play account terminations
- Google Play Console Policy Center
- Google Play Developer Policy Center
- Google Play Developer Distribution Agreement
