Declare authorized sellers

Host an ads.txt/app-ads.txt file

After you create an ads.txt/app-ads.txt file, have your webmaster upload the file to your root domain.

A "root domain" is defined as one level down from the public suffix list. The IAB specifications for ads.txt and app-ads.txt specifically ask for your file to be uploaded to the root domain.

Example

  • google.co.uk would be considered a root domain as "co.uk" is on the public suffix list
  • maps.google.co.uk would not be considered a root domain, because "maps" is a prefix
  • google.co.uk would not be considered a root domain, because "www" is a prefix.

If you have more than one root domain, an ads.txt/app-ads.txt file must be uploaded to each root domain individually.

In Ad Manager, click Admin and then Ads.txt management and confirm that an aads.txt/app-ads.txt file has been uploaded to each of your domains.

Examples of ads.txt/app-ads.txt files

Publishers working with Google products should always use google.com as the domain name, with their publisher ID. For example:

google.com, pub-0000000000000000, DIRECT, f08c47fec0942fa0
google.com, pub-0000000000000000, RESELLER, f08c47fec0942fa0

Publishers working with other non-Google products should list their SSP or exchange domain names, with their seller account IDs. For example:

greenadexchange.com, 12345, DIRECT, AEC242
blueadexchange.com, 4536, DIRECT
silverssp.com, 9675, RESELLER

What if the ads.txt/app-ads.txt file is hosted on a subdomain?

Google crawls and enforces ads.txt/app-ads.txt files placed on subdomains, where one exists, and is referenced from the ads.txt/app-ads.txt file on the root domain.

The Ad Manager ads.txt management tool does not yet show a list of crawled subdomains.

My CMS doesn't let me place a file on my root domain. What should I do?

Contact your CMS provider who should provide you with the facility to host an ads.txt/app-ads.txt file on your behalf.

Was this helpful?

How can we improve it?
Search
Clear search
Close search
Google apps
Main menu
10992747361268035576
true
Search Help Center
true
true
true
true
true
148
false
false