Learn how to apply protection and branding settings for the Open Auction.
Blocks
Universal inventory blocks for the Open Auction
Use an inventory exclusion protection to make a universal block for the Open Auction.
- Sign in to Google Ad Manager.
- Click Protections Protections.
- Click New protection and select Inventory exclusion.
- Name the protection.
- Select the "Inventory type" for the protection.
- In "Targeting", select either "Protect all inventory" or "Only protect specified inventory" to reflect the needs for the Open Auction.
- Click Save.
Blocks on specific buyers, advertisers, or brands for the Open Auction
Use an ad content protection to block specific buyers, advertisers, or brands for the Open Auction.
- Sign in to Google Ad Manager.
- Click Protections Protections.
- Click New protection and select Ad content.
- Name the protection.
- Select the "Inventory type" for the protection.
- In "Targeting", select either "Protect all inventory" or "Only protect specified inventory" to reflect the needs for the Open Auction.
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Under "Blocks":
- Click Add next to "Buyers"
- Select the buyers you want to block.
- Click Update
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- Click Add next to "Advertisers/Brands"
- Ensure Block the following advertisers &/or brands is selected
- Select the advertisers/brands you want to block.
- When you select Block any advertisers or brands that are not classified:
- An advertiser is considered "unclassified" if it doesn't appear on our list of advertisers available for setting pricing rules. Any brands belonging to these advertisers are also considered unclassified.
- If none of our existing categories are applicable to an ad, the ad belongs to an unclassified category. The block only applies to categories included in a protection.
- Unclassified advertisers are only blocked on the open auction.
- You cannot block an individual unclassified brand. You can only block an unclassified advertiser, which will block all of its associated brands.
- Click Update
For buyers:
- Click Save.
Branding
Brand settings for the Open Auction
Use a combination of URLs and unified pricing rules to specify pricing for branded and semi-transparent options.
URLs
- Sign in to Google Ad Manager.
- Click Inventory URLs.
- Click New URL.
- Enter a URL that represents the inventory you want to price.
- Select an inventory type.
- Select Branded or Semi-transparent.
- Click Save for the URL.
Unified pricing rules
- Navigate to Inventory Pricing rules.
- Click New unified pricing rule.
- Name the unified pricing rule.
- Set targeting.
- Set targeting to reflect the Open Auction.
- Target the URL you set up in URLs.
- Select a pricing option :
- Set pricing for everyone and all sizes
- Set pricing for specific advertisers, brands, or size
- Set and enter the price as set in the Open Auction rule:
- Set floor prices
- Set target CPMs
- Click Save.