These changes follow the general availability of the new Address and Identity verification steps for child publishers. All MCM Manage Inventory children onboarded after April 3, 2024, are subject to these verifications.
Child publisher statuses are now organized under MCM readiness. Child publishers have different statuses (Ready, Not ready, Inactive) depending on where they're at in the MCM invitation process, or based on the status of their account.
When a child has completed all onboarding steps and is ready to serve, their status changes to "Ready."
You can check the progress of your child publishers through each onboarding step:
- Invitation for an MCM relationship
- Account approval
- Identity verification
- Address verification
Note that MCM readiness reflects completion of account-level steps only. Site review is a separate process and can be started while a child is completing their MCM readiness steps.
Check a child's MCM readiness
- Sign in to Google Ad Manager.
- Click Admin, then Multiple Customer Management, then Child publishers.
- Under "MCM readiness," check the child's readiness status.
By default, all of your child publishers show on the table. - To view child publishers by MCM readiness status, click a filter:
- Ready: These child publishers have completed all required onboarding steps and are ready to serve.
- Not ready: These child publishers have onboarding steps to complete. For example, they may need to verify their identity.
- Inactive: These child publishers are no longer active. For example, you may have ended the agreement with them.
- To add another filter, click Add new filter and select an option, such as "Delegation type."
- For children with the status "Not ready" or "Inactive," click
and review any details under their name.
- For more details and options, click a child's name.
- Under "MCM readiness log," you can check what steps the child has completed.
- Manage Account child publishers may show "Exempt" for Address verification.
- Some approval statuses may not show a date of completion.
- Under "Agreement details," you can view the delegation type, revenue share (for Manage Account), and available actions such as withdrawing an agreement.
- To resend an invitation, at the bottom, click Resend invitation.
Learn more about following up on MCM invites.
- Under "MCM readiness log," you can check what steps the child has completed.
- If you made any changes, click Save.
About MCM readinesss statuses
An MCM child publisher can have the status "Ready," "Not ready," or "Inactive." Review the following tables for details on each readiness status.
Ready
| Step | Readiness log status |
|---|---|
| Invitation | Accepted |
| Account | Approved |
| Identity verification | ID verified |
| Address verification |
Mail PIN verified (Shows "Exempt" for publishers with active accounts that were onboarded prior to the launch of account verifications) |
Not ready
| Step |
Readiness log status |
Description |
|---|---|---|
| Invitation | Pending |
A child publisher has been created and the invitation has been sent. The invitation allows the child publisher to register with Ad Manager as being represented by a parent publisher. If you withdraw a child publisher at this stage of the approval process, the child publisher will be listed in the table as "Inactive", and the invitation URL becomes invalid. |
| Account | Account pending | Account is pending approval by Google |
| Closed: Policy violation | Account was closed for a policy violation, such as not meeting quality requirements | |
| Closed: Invalid activity | Account was closed due to invalid activity | |
| Closed by publisher | Account was closed by the publisher | |
| Deactivated by Ad Manager | Account was deactivated by Ad Manager | |
| Disapproved: Ineligible | Account was disapproved as ineligible | |
| Disapproved: Duplicate account | Account was disapproved because a duplicate account was found | |
| ID verification |
Not yet started | ID verification process has not yet started |
| Pending | ID verification is pending | |
| Exempt | Publisher is exempt from this step | |
| Expired | ID verification expired | |
| Failed | ID verification failed | |
| Address (mail PIN) verification | Not yet started | The mail PIN for address verification can be sent after ID verification is complete. |
| Pending | Mail PIN sent and awaiting verification from child | |
| Exempt | Publisher is exempt from this step | |
| Expired | Address verification expired | |
| Failed | Address verification failed |
Inactive
| Step | Readiness log status |
|---|---|
| Invitation | Invitation declined by child on date |
| Invitation withdrawn by parent on date | |
| Invitation expired on date | |
| Agreement ended on date | |
| Invitation expired on date | |
| Account | - |
| ID verification | - |
| Address verification | - |
About expired invitations
A child publisher who receives an invitation has 90 days to accept or decline the invite, or the child publisher's status will be set to "Expired."
Parent publishers can follow up on invitations.
