If you use a supported mediation platform, you can create a partner bidding ad unit in order to enable Google to bid on your inventory through real-time bidding.
The following mediation platforms support partner bidding ad units:
- AdMost
- AppLovin MAX
- Chartboost Mediation
- DT Fairbid
- Gravite
- TopOn
- TradPlus VisiM
- Unity LevelPlay
Ad unit mapping details
Once you’ve created a partner bidding ad unit, you’ll need to set up Google bidding in your mediation platform (not AdMob). Refer to your third-party mediation platform for specific instructions on how to set up an ad network and/or map an ad unit.
Note that Google requires you to include the following mapping details in your third-party platform in order to enable Google bidding:
- App ID
- Ad unit ID
You can find your app IDs and ad unit IDs in your AdMob account.
Note: You can’t reuse your existing standard ad units. You must create a new partner bidding ad unit in order to access Google demand through real-time bidding on third-party mediation platforms.
Ads will not serve if you use a standard ad unit for Google bidding.