Effective cost per thousand impressions. eCPM is an estimate of the revenue you receive for every thousand ad impressions. eCPM is calculated as (Total Earnings / Impressions) x 1000.
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eCPM
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Effective cost per thousand impressions. eCPM is an estimate of the revenue you receive for every thousand ad impressions. eCPM is calculated as (Total Earnings / Impressions) x 1000.