This is an article about finding ads in the AdMob Ad review center. It discusses the options available from the "Filter or search" settings that let you restrict which ads to review.
In this article
Filter options
| Option | Description |
|---|---|
| Date range | Filter ads based on the date that an ad received at least a small number of impressions. Use the date range selector to choose which dates you want to filter on.
Note: Date range is based on Pacific Standard Time (PST).
|
| My app | Filter ads based on which of your apps they appeared in. |
| Newest ads | Filter ads that have appeared in your apps in the last 1, 3, or 7 days. |
| Ad network | Filter ads from a specific ad network.
Note, this filter only shows ads from real-time bidding (RTB) so it can't be combined with the "language" filter. |
| Creative ID | Filter for an ad based on its unique identifier. |
| General ad category | Filter ads based on their general category or subcategory.
Ads are classified automatically and not solely reliant on advertiser-provided categorization. A best attempt is made to filter ads from the possible categories; however, we don't guarantee that it will filter every related ad.
|
| Sensitive ad category | Filter ads based on their sensitive category.
Ads are classified automatically and not solely reliant on advertiser-provided categorization. A best attempt is made to filter ads from the possible categories; however, we don't guarantee that it will filter every related ad.
|
| Language |
Filter based on the language that has been detected for ads. To determine ad language, various factors are reviewed including the landing page of the ad and its content. You might find ads with images or text in a different language than the one you filtered. The list is ordered by the percentage of ads in each language. Note, this filter only shows ads from the Google Display Network (GDN) so it can't be combined with the "ad network" filter. |
| Size | Filter based on the size of the ads shown in your apps. The list is ordered by the percentage of ads of each size. |
| Ad type | Filter by image, text, or rich media ads. |
| Advertiser name | Filter ads based on the name of the advertiser promoting ads as part of your app or site. |
| Advertiser app | Filter ads based on the name of the app being promoted by the advertiser within your app or site. |
| Labels | Search for ads you tagged with custom labels, such as "Needs review." |
Search options
| Option | Description |
|---|---|
| Text | Find ads with matching ad text or destination URLs. |
| Ad response ID |
Search for ads with an ad response ID. The ad response ID is the value in the Ad response IDs are available to search for in the Ad review center for 30 days. Learn more about how to retrieve the ad response ID on the Google Developers site for Android and iOS. |
| Click string | Search for ads based on their tracking URL or click string. |
| Creative ID | Search for an ad based on its unique identifier. |
Search by image
You can use "Search by image" in the Ad review center's to help you find and review image ads. For example, you could upload a picture of a competitor's logo and use it to search for image ads containing their logo. Images are available to review in the Ad review center for 30 days.
To search for ads that match an image:
- Click
Search by image.
-
Click Choose image and upload your image.
Your image must be a PNG file that's less than 3MB in size, and only contain one ad. Ad matches can only be identified with an original PNG.Distorting the image will affect the search results. Be sure that you haven't distorted the image by zooming in or out. Also, if you are using an image that was emailed, be sure to download the image to your computer rather than copying the image to avoid distortion.
During the search, the Ad review center may find ad matches, as well as visual matches, for the ad you're searching for. Ads will be labeled as ad matches or visual matches in the search results.
- An ad match is the instance of the ad you uploaded. Search finds the ad you uploaded based on the ad and time it served. AdMob then allows you to block it, or lets you know the source of the ad.
An ad match may or may not be visually exact to the uploaded ad. Blocking the ad match can prevent it from showing in your app, however it may still serve from your other ad sources.
- A visual match is an ad that is visually exact or very similar to the uploaded ad you're searching for, but may or may not be an exact ad match.
You can also use image search to identify an ad source.
Find similar ads
The Ad review center also offers the ability to find related ads. Ads are considered related if they have a similar destination page, or are connected by a similar subject, such as a brand, a person, or an object.
To view similar ads, hover over an ad, click 
Similar ads appear in a new filtered page. From here you can choose to block ads, or mark as reviewed.