Notification

Get personalized optimization tips, understand your account health and set up completion on the improved "My AdMob page".

Get started

Estimated earnings

Your account balance for the time period selected. This amount is an estimate that is subject to change when your earnings are verified for accuracy at the end of every month.

How custom events are factored into estimated earnings

Estimated earnings include earnings from custom events using the manual eCPM value entered during setup.

AdMob will estimate custom event earnings using the following formula:

Custom event 1 est. earnings = (Manual eCPM for custom event 1  * Number of impressions for custom event 1) / 1000

How estimated earnings is reported in your Mediation report

AdMob estimates earnings proportionally based on the number of impressions each ad unit receives. This change eliminates double counting revenue when ad unit mapping is reused across multiple ad units.  

AdMob will estimate your optimized third-party revenue for each ad unit using the following formula:

Ad unit 1 est. earnings = Earnings reported by optimized third party ad network / (Total number of impressions for all ad units that use the same mapping information) * Number of impressions for Ad unit 1

Example calculation of estimated earnings

Ad unit 1 has $200 while ad unit 2 has $1800 of earnings. It's calculated by: 

Ad unit Impressions Estimated earnings (new)
Ad unit 1 100 $200 = ($2000/(100 +900) * 100)
Ad unit 2 900 $1800 = ($2000/(100 + 900) * 900)
Total 1000 $2000
Note: You can view your estimated earnings and eCPM per mediation group and per ad source instance level dating back to October 20, 2019. Note that if you view a report prior to October 20, 2019, your third-party estimated earnings will show $0. However, bidding ad sources may show data prior to October 20, 2019.  

Was this helpful?

How can we improve it?
true
Show your support to promote DEI in Gaming by turning intentions into action!

Check out the newly launched Diversity in Gaming website, where you can find video stories and written pledges from global gaming developers. This campaign centers on 3 pillars: diverse teams, diverse games and diverse audiences showing how diversity is not just good for gamers, but for business as well. Show your support by taking the pledge to promote DEI in Gaming and share it on social!

Learn More

Search
Clear search
Close search
Google apps
Main menu
8417085519360575328
true
Search Help Center
true
true
true
true
true
73175
false
false