AdMob provides a way for Google to help app developers earn more money from their apps. AdMob works by matching ads to your app based on criteria you set. The ads are created and paid for by advertisers who want to promote their products. Since these advertisers pay different prices for different ads the amount you earn will vary.
Introducing AdMob, App Monetization by Google
AdMob works in three steps
1. You create ad space in your appYou make your app ad spaces available by creating ad units in AdMob. You choose where you want the ads to appear when you add the ad units to your app code. |
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2. We show the highest performing ads to your usersAdMob works with its own network and third-party ad networks to ensure the highest performing ads will be shown in your app. |
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3. You get paidWe handle all the behind-the-scenes work of billing advertisers and networks for the ads shown in your app. Then, you receive your payments. Note: Payments are contingent on compliance with AdMob policies. |
Frequently asked questions
To help you learn more about how AdMob works, we've put together these FAQs from publishers:
Expand all Collapse allAbout AdMob
What is AdMob?No, AdMob automatically serves ads to your apps from the AdMob Network and third-party networks of your choosing. These ads can be targeted to your app content and audience.
If you do want control over what appears in your app, you can block ads from certain advertisers and categories from being shown in your app.
AdMob uses an ad auction to automatically select the ads that appear on your pages from all the available ad sources. Generally, the highest performing ads are shown in your app.
If you do want control over what appears in your app, you can block ads from certain advertisers and categories from being shown in your app.
Costs
Do I have to pay to use AdMob?Sign up
How do I sign up for AdMob?Policies
Does AdMob have policies for participation that I must adhere to?Publishers who choose to use AdMob are required to adhere to both AdMob and AdSense policies. If you fail to comply with these policies, we may disable your AdMob account. In many cases we prefer to work with publishers to achieve policy compliance; however, we reserve the right to not display ads that violate these policies, to disable ad serving on pages that violate these policies, to withhold payment, or to close offending accounts.