How AdMob works

AdMob is a free platform that gives you a way to earn money by displaying targeted ads alongside your app content. You can show relevant and engaging ads to your app users and even customise the look and feel of ads to match your app.

AdMob brings together best-in-class technology in a single platform, so you can gain insights about your users and help maximise your ad revenue. You no longer have to rely on a combination of tools or use precious development resources to build your own solution. With AdMob, you can make money from the ads shown in your ad units, use house ads to cross-promote your own apps and run direct deals for clients all in one place.

No, AdMob automatically serves ads to your apps from the AdMob Network and third-party networks of your choosing. These ads can be targeted to your app content and audience.

If you do want control over what appears in your app, you can block ads from certain advertisers and categories from being shown in your app.

AdMob uses an ad auction to automatically select the ads that appear on your pages from all the available ad sources. Generally, the highest performing ads are shown in your app.

If you do want control over what appears in your app, you can block ads from certain advertisers and categories from being shown in your app.

Yes. You can choose from a variety of ad formats and types to fit your app.

Yes, when you've got your ads up and running, you'll be able to review them in your app. However, an important thing to remember is not to click on your own ads. Clicking your own ads for any reason is not permitted by the AdSense Program policies and can result in the termination of your account.

Yes. The Ad Review Centre and blocking controls in your AdMob account let you review individual ads and choose whether to let them be shown in your app. Check out how to allow and block ads in your app.

No, using AdMob is free. Even better, Google and any third-party ad networks you use will pay you for clicks, impressions and other interactions with the ads that you display in your app.

If you're ready to get started with AdMob, you can sign up here. You should sign up with the Google Account associated with your existing Google Ads and AdSense accounts.

Publishers who choose to use AdMob are required to adhere to both AdMob and AdSense policies. If you fail to comply with these policies, we may disable your AdMob account. In many cases we prefer to work with publishers to achieve policy compliance; however, we reserve the right to not display ads that violate these policies, to disable ad serving on pages that violate these policies, to withhold payment or to close offending accounts.

We actively monitor AdMob publishers to check for continued compliance with our AdMob and AdSense policies. If we find publishers who don't comply with our policies or the AdSense Terms and Conditions, we may suspend or terminate the account.