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Optimisation tips for AdMob

Below are some tips that can help you optimise your ads and get the most out of AdMob.  

Offline conversion tracking tips to finding success with Google Ads campaigns | [Icon]

Get customised tips to improve your revenue

Sign in to the Google Account that you use for AdMob to view the 'My AdMob page' that includes tips specifically for you. You can also sign up to receive personalised optimisation tips from AdMob.  

12 tips to finding success with Google Ads campaigns | Ads [Icon]

Use the right ad format for the right reasons

Each ad format has its strengths and best uses. Learn more about each ad format below:

  • Banner: A basic ad format that appears at the top and bottom of the device screen.
  • Interstitial: Full-page ads that appear at natural breaks and transitions, such as level completion. Supports video content.
  • Rewarded interstitial (Beta): Full-page ad format that rewards users for viewing ads during natural breaks or transitions.
  • Rewarded: Ads that reward users for watching short videos and interacting with playable ads and surveys. Good for monetising free-to-play users. Supports video content.
  • Native: Customisable ad format that matches the look and feel of your app. Ads appear inline with app content. Supports video content.
  • App open: Ad format that appears when users open or switch back to your app. Ad overlays loading screen.

12 tips to finding success with Google Ads campaigns | frequency capping [Icon]

Enable all ad types 

Your earnings could increase if you allow all ad types to display. By enabling all ad types, more advertisers can bid on your app’s inventory and help increase your eCPM. Limiting ad types may result in decreased revenue. 

The ad types available to an ad unit depend on the ad format that you selected when creating it.

Always test to finding success with Google Ads campaigns | [Icon]

Minimise category blocking

By allowing all ad categories to appear, you could potentially improve your earnings because more advertisers can bid on your app’s inventory and help improve your eCPM. If you need to, you can disable specific subcategories without over blocking. Learn more about blocking ads by general category. 

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