The targeting type report shows you how advertisers targeted ads on your site. The data in the report is broken down into the following targeting types:
- Contextual, targeting based on keyword analysis, word frequency, font size and the overall link structure of the web
- Placement, targeting based on your site URL
- Personalized, targeting specific users on your site based on their cookie ID and Google Account if the user opts into these features; however, this targeting type may also include contextual targeting when we don’t have access to user data
- Run of Network, targeting all sites in the AdSense network, except explicitly excluded sites, according to available inventory
- None, no targeting used
