This article explains what sabotage is and offers tips to help you prevent it.
What is sabotage?
We understand that a third party may generate invalid activity on your ads without your knowledge or permission.
This can be done in two ways:
- Manually: the party generates the activity themselves, or encourages others to do so
- Automatically: the party uses some sort of automated process, such as a click bot
Tips to help you prevent it
Since this kind of activity doesn't reflect real user interest in the ads, we’re constantly improving our detection systems to identify these patterns and filter them as invalid.
Learn more about how Google prevents invalid activity.
But ultimately it's the publisher’s responsibility to make sure that the activity on their ads is valid.
For this reason, we highly recommend that you review our tips for preventing invalid activity. You can also notify us of sabotage incidents.
If your account has been disabled for invalid activity and you believe it was due to sabotage, visit our FAQ for disabled accounts for more info.