Create an Offerwall message

Complete the following steps to display an Offerwall message on your site:

1. Sign in to your AdSense account.
2. Click Privacy & messaging.

3. Create a new message. On the Offerwall message type card:

   • Click Create if this is your first Offerwall message.
   • Click Manage if you've previously created an Offerwall message. Then, click Create message.
4. Select the sites on which this Offerwall will be displayed:
   1. Click Select sites.
   2. Select the desired sites.
   3. Click Confirm.
5. (Optional) To include or exclude certain pages in the Offerwall, click Add URLs. Click your site's URL and select one of the following options: 
   1. Add page inclusion: Specify certain pages to include in the Offerwall. Setting up page inclusions automatically excludes all other pages (for example, if you only want the Offerwall to appear on one section of your site).
   2. Add page exclusion: Specify certain pages to exclude from the Offerwall. Site visitors will always be able to visit these pages without viewing an Offerwall.
6. Select one or more languages in which this Offerwall will be displayed. 
7. In the "Frequency settings" section, set the frequency threshold to determine how often to show the Offerwall message (for example, show after 2 page views).
8. In the "User choices" section, turn on and configure the choices you want to display on this Offerwall. Turn off any choices you don't want to display.
   Note: "Rewarded ad" is currently the only user choice option available for AdSense Offerwalls.

   Rewarded ad

   Allow site visitors to view a Rewarded ad to access your site for a set period of time. This choice is turned on by default.
9. (Optional) Edit and format the message to match your editorial and visual standards.
10. When you’re ready, click Publish. Or, click Save draft to save a draft of the message and exit the message builder without publishing.

Include or exclude pages in the Offerwall

You can choose which pages to include or exclude in your Offerwall.

• If you don’t add any inclusions, the Offerwall will apply to your entire site.
• Page exclusions apply after inclusions. This means exclusions should be added if you have pages within the included site or sections that you’d like to exclude.

The following example shows how a specific URL can be used to broadly or narrowly include or exclude pages in an Offerwall. Note that exclusions will always override inclusions.

Set Offerwall frequency threshold

You can determine how often to show your site visitors the Offerwall by setting a frequency threshold. Site visitors at or above the updated threshold will begin seeing the Offerwall. Any pages excluded from the Offerwall will not count toward a visitor’s page views in the Offerwall. Pageviews where the user has already gained access through a user choice will also not count towards the threshold. Each visitor's threshold count resets 30 days after their first page view.

Set entitlements for Offerwall choices

You can customize the entitlements that your site visitors receive after selecting a choice, such as the number of hours or page views granted to a site visitor who completes the requirements for an Offerwall choice. Entitlements can be customized per choice under each user choice’s setup.