(August 12, 2024) Due to ongoing developments in Russia, we are pausing the ability of Russia-based publishers to monetize with AdSense, AdMob, and Ad Manager.
(March 23, 2022) Due to the war in Ukraine, we will pause monetization of content that exploits, dismisses, or condones the war.
(March 10, 2022) Given the recent suspension of Google advertising systems in Russia, we’ll be pausing the creation of new Russian accounts on AdSense, AdMob, and Google Ad Manager. Additionally, we will pause ads on Google properties and networks globally for advertisers based in Russia.
(March 3, 2022) Due to the ongoing war in Ukraine, we will be temporarily pausing ads from serving to users located in Russia.
(February 26, 2022) In light of the war in Ukraine, we are pausing Google’s monetization of Russian Federation state-funded media.
We will continue to actively monitor the situation and make adjustments as necessary.
These policies apply to the use of AdSense for Search (AFS) Product-Integrated Features (PIFs). The following types of AFS PIFs are currently available:
For clarity, for the purposes of these policies:
- "ads" means advertisements provided by Google. It does not mean any advertisements (or other advertising products or services) that are not provided by Google;
- "content" means everything presented to users by you, including publisher-generated content, syndicated content, user-generated content, organic search results, advertisements (whether provided by Google or a third party), and links to other sites or apps; and
- where it has been indicated that Google’s approval is required, such requirement only applies to the use of Google services, including ads provided by Google.
You must ensure that your use of Google services, including any content on properties where Google services are implemented, is in compliance with these policies. Google may take corrective action(s) for any non-compliance, including but not limited to the following: (1) suspending provision of any Google services, (2) requiring you to cease or modify the use or implementation of any Google services, or (3) exercising any of its rights under the applicable Google Services Agreement, Google AdSense Online Terms of Service, or any other relevant agreement between you and Google.
Common PIF Policies
Usage of AFS PIFs are subject to the following:
- You must not place AFS PIFs on properties with content that does not comply with the Google Publisher Policies. In addition, Google may not return ads on properties with content restricted in the Google Publisher Restrictions. For avoidance of doubt:
- The Google Publisher Policies and Google Publisher Restrictions apply to all content on properties displaying PIFs regardless of whether there are "Google-served ads" (as referenced and defined under the Google Publisher Policies and Google Publisher Restrictions) present on the content.
- The Google Publisher Policies apply to all monetization of content with Google ad code, including PIF.
- "Advertising sources" in the Google Publisher Restrictions include "ads" defined under these policies.
- For clarity, usage of the AFS PIFs must comply with all policies applicable to your use of AFS, such as the Google AdSense Program policies, AdSense for Search (AFS) policies, the Google Program Guidelines, or any other applicable program policies.
- You must not edit, modify or filter PIF elements except via Auto ads settings and related search settings available in your AdSense account.
- You must not place AFS PIFs in a manner that encourages accidental clicks, or otherwise relies on deceptive implementation methods or draws unnatural attention to encourage users towards engagement (e.g., misleading text or elements to interact with the PIF, such as "click here to access the best offer", or PIF designs that are the focal point of the content).
In addition to these common policies, specific PIFs have their own additional policies as outlined below.
Related search for content pages
In addition to the Common PIF Policies, usage of Related search for content pages must comply with the following policies. For avoidance of doubt, "Related search" mentioned below refers to Related search for content pages.
General
- If your use of AFS is governed by the Google AdSense Online Terms of Service, Related search may only be placed on Search ads enabled sites or apps.
- Each user click on Related search terms must resolve to a search results page on your site with results relevant to the search term.
- Related search terms that are sent in the ad request must be exactly what the user indicated. When a user clicks on a term presented to them in a Related search unit (such as "flower bouquet"), the resulting request sent to Google must be the exact term the user clicked on (in this example "flower bouquet", not "flowers" or "flower bouquet delivery").
Partner-provided terms
"Partner-provided terms" are your suggestions to supplement search terms generated by Google for your Related search unit, provided via the terms parameter in the Related search request. Google may or may not use these terms at Google's sole discretion. Partner-provided terms must comply with the following policies:
- The suggestions must not contain any content that is prohibited under the Google Publisher Policies. In addition, Google may not return ads if the suggestions contain content restricted in the Google Publisher Restrictions.
- The suggestions must be designed to suggest the most relevant search queries, and must not be designed to generate particular ads (e.g., ads that yield a high cost per click) or otherwise artificially inflate impressions, clicks and/or conversions.
- You must ensure that the suggestions are not designed to target specific users, or a group of users based on affinity or other shared attributes (e.g., demographics). For avoidance of doubt, the suggestions may:
- Include information related to affinity or other attributes that are solely and evidently derived from the content of the page; or
- Contain terms in the same language as the user’s original search query.
In addition, Partner-provided terms will not be considered by Google when the following conditions are not met:
- Cached content signals are unavailable for a page (e.g., a page has not been crawled and logged by Google’s systems), except when a page has been submitted via the
ignoredPageParams. - If you are acquiring traffic for your page displaying a Related search unit and you have not passed the "ad creative text" verbatim with the
referrerAdCreativeparameter in the Related search request.
Acquiring traffic
If you are acquiring traffic for your page displaying a Related search unit (meaning, a user arrives at a destination page displaying a Related search unit by clicking an ad or a link on another site (each a "Traffic source")), you must comply with the following policies:
- Traffic sources must be relevant to, and accurately describe, what the user will see on the destination page.
- Traffic sources must not promise products, services, or promotional offers that are unavailable or are not easily found on the destination page (e.g., requiring extensive navigation to view the offer), and must not provide misleading information or claims about products, services, or promotional offers.
- You must ensure that each destination page is substantially the same as a page that would be displayed to a user arriving on the page through organic means (i.e., when a user has not arrived on the page through a Traffic source).
You are responsible for any Traffic sources, including any ad network or affiliate you work with.
