Block advertiser URLs in AdSense

You can block ads that link (or, clickthrough) to specific URLs. This is helpful when you don't want to display particular ads on your site.

For example, you might want to block all ads that are linked to your competitor at example.com. By blocking a top-level domain such as example.com, you also block all ads that link to subdirectories below that domain.

In this article:

• Block advertiser URLs on a site
• Block advertiser URLs on all sites
• Guidelines for blocking URLs

Block advertiser URLs on a site

1. Sign in to your AdSense account.
2. Click Brand safety.
3. Click your product. For example, click Content for AdSense for Content ads.
4. Click Blocking controls.
5. Enter the name of the site that you want to set the block on and click Search.
6. On the "Search sites" dialog, click the name of the site.
   Tip: If your site is not listed, you can add it using the site management feature.
7. Click Manage Advertiser URLs.
8. On the "Advertiser URLs" page, enter the URLs you want to block.

   You can separate multiple URLs with commas or hard returns.

9. Click Block URLs.

   Ads from blocked URLs should stop showing on your pages within 24 hours.

Block advertiser URLs on all sites

1. Sign in to your AdSense account.
2. Click Brand safety.
3. Click your product. For example, click Content for AdSense for Content ads.
4. Click Blocking controls.
5. Click Manage Advertiser URLs.
6. On the "Advertiser URLs" page, enter URLs you want to block.

   You can separate multiple URLs with commas or hard returns.

7. Click Block URLs.

   Ads from blocked URLs should stop showing on your pages within 24 hours.

Guidelines for blocking URLs