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Please make sure to visit Your AdSense Page where you can find personalized information about your account to help you succeed with AdSense.

Active View CPM

With Active View cost-per-thousand impressions (Active View CPM) bidding, advertisers bid on 1000 viewable impressions and only pay for impressions that are measured as viewable, that is, when at least 50% of the ad is displayed on-screen for at least one second.

You can learn more about Viewability and Active View, or about Active View data in reporting.

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