About the Homepage cards

Learn more about the different cards you can interact with on your AdSense homepage.

Jump to: Common card features | AdSense cards

Common features on homepage cards

1. You can pin your favorite cards to the top of the page and rearrange your pinned cards so relevant information is where you need it. Some cards are already pinned by default to the top of your page.
2. Notifications can appear as an add-on at the top of a card to showcase the card or introduce a new feature that you might find interesting.
3. The date range selector lets you change the time period on a card. You can use the time period to compare metrics, earnings, etc.
4. Click View... to open a more detailed report.
5. Click More to get more information or send feedback in any card.

AdSense cards

There's a wide variety of different cards you can use:

• Ad units
• Announcements
• Balance
• Bid types
• Countries
• Custom channels
• Estimated earnings
• Performance
• Platforms
• Optimization
• Sites

Ad units

There are several homepage cards that you can use to review your top ad units:

• Heat map - review the best performing ad units on your site. This card provides a graphical representation of your ad units' performance—data is sorted by the first column and color coded to show high and low performance. You can choose three metrics at a time, including the standard monetization metrics.
• Earnings over time - a timeline graph of your earnings from your top ad units.
• Earnings comparison - compare the earnings performance of your top ad units over a set interval, e.g., week-over-week, month-over-month, etc. The current time period is shown in the darker shade, and the comparison time period in the lighter shade.

Learn more about ad units.

Announcements

In this card, you’ll find highlights of the latest announcements from the Help Center.

Balance

This card shows your finalized earnings with your current account balance and your most recent payment. Learn more about your earnings information.

Bid types

Use this card to understand the user interactions that actually make you money. You can view a pie chart of your earnings by bid type. The card shows you what advertisers bid on when they buy your ad space—clicks (CPC), impressions (CPM), viewed impressions (CPMAV) and engagements (CPE). Learn more about bid types.

Countries

There are several homepage cards that you can use to review the performance of your sites in different countries:

• Heat map - view the countries where your sites are performing best. You can choose three metrics at a time, including the standard monetization metrics. This card presents a graphical representation of your performance by country—data is sorted by the first column and color coded to show high and low performance.
• Earnings over time - view a timeline graph of your earnings by country, for the countries where your sites perform best.
• Earnings comparison - compare the performance of your sites in different countries over a set interval, e.g., week-over-week, month-over-month, etc. view a comparison of your earnings by country. The current time period is shown in the darker shade, and the comparison time period in the lighter shade.

Learn more about the countries report.

Custom channels

There are several homepage cards that you can use to review the performance of your custom groups of ad units:

• Heat map - view the best performing groups of ad units on your site. You can choose three metrics at a time, including all the standard monetization metrics. This card provides a graphical representation of the performance of your custom channels—data is sorted by the first column and color coded to show high and low performance.
• Earnings over time - view a comparison of earnings performance of your custom groups of ad units over time.
• Earnings comparison - compare the earnings performance of your custom groups of ad units over a set interval, e.g., week-over-week, month-over-month, etc. The current time period displays in the darker shade, and the comparison time period in the lighter shade.

Learn how to track ad performance with custom channels.

Estimated earnings

You can quickly view your estimated earnings for the day so far, yesterday, the month so far, and last month. Learn more about your earnings information.

Tip: To filter the date options on this card, click More , then Configure. Select the time periods that you want to display and click Apply.

Performance

The card provides an overview of your key reporting metrics, including how often people are viewing your sites and clicking on your ads, and how much money you're making from each visit and each click on an ad. You can view your key performance metrics compared to a previous time period. View the following metrics:

• Page views: A page view is generated every time a user views a page displaying Google ads.
• Page RPM: Page RPM is the average earnings per thousand page views.
• Impressions - An impression is counted for each ad request that returns at least one ad to the website.
• Clicks: The number of times that a user clicked on an ad.
• CPC: Cost-per-click (CPC) is the amount that an advertiser pays each time a user clicks their ad.
• Page CTR: The page clickthrough rate (CTR) is the number of ad clicks divided by the number of page views.

  Beneath each metric are two small charts showing how that metric has changed. The darker shade shows the current time period, and the lighter shade shows the comparison time period.

Learn more about the performance overview report.

Platforms

This card presents a pie chart of your earnings by platform. You can view the platforms (desktop, mobile, tablet, etc.) where your sites are earning the most. Learn more about the platforms report.

Optimization

Optimization helps you make changes to improve the quality of your site, the traffic on your site, and the performance of your AdSense ads. The card alerts you if we review your sites and find any new opportunities. Learn more about how to explore opportunities and run experiments.

Sites

There are several homepage cards that you can use to review your best performing sites:

• Heat map - review your top sites. You can choose three metrics at a time, including all the standard monetization metrics. This card provides a graphical representation of the performance of your sites—data is sorted by the first column and color coded to show high and low performance.
• Earnings over time - view a timeline graph of the earnings performance of your sites over time.
• Earnings comparison - compare the earnings performance of your top sites over a set interval, e.g., week-over-week, month-over-month, etc. The current time period is shown in the darker shade, and the comparison time period in the lighter shade.

Learn more about the sites report.