All of the available ad settings for shopping ads are described below.
Turn on or off shopping ads
| Setting | Description |
|---|---|
| Turn on shopping ads | Turn this option off if you don't want to show shopping ads in your search results. Only text search ads will be shown if you disable shopping ads. |
General options
Use these settings to apply styles across your ads:
| Setting | Description |
|---|---|
| Font | Set the font for the text in your ads. You can choose from a range of Google fonts. |
| Font color | Set the font color for the text in your ads. |
| Background color | Set the background color for your ads. |
| Padding | Set the padding around the top, bottom and sides of your ads. |
| Borders | Set the border size and color for your ads. |
| On rollover | Customize the general settings above for when a user hovers over an ad with their cursor. |
Image
Use these settings to style the image in your ads:
| Setting | Description |
|---|---|
| Width | Set the width of the image. |
| Height | Set the height of the image. |
Product price
Use these settings to style the product price in your ads.
Note: These settings do not style price annotations, which can be styled as shopping ads extensions.
| Setting | Description |
|---|---|
| Font | Set the font and font color for the URL text. |
| Font size | Set the font size for the URL text. |
| Line height | Set the line height for the URL text. |
| Letter spacing | Set the letter spacing for the URL text. |
| Emphasis | Choose whether you want the URL text to be bold, italicized, or underlined. |
Merchant name
Use these settings to style the merchant name in your ads:
| Setting | Description |
|---|---|
| Font | Set the font and font color for the URL text. |
| Font size | Set the font size for the URL text. |
| Line height | Set the line height for the URL text. |
| Letter spacing | Set the letter spacing for the URL text. |
| Emphasis | Choose whether you want the URL text to be bold, italicized, or underlined. |
| On rollover | Set the emphasis, background, and font color for the merchant name on rollover. |
Product title
Use these settings to style the product title in your ads:
| Setting | Description |
|---|---|
| Font | Set the font and font color for the URL text. |
| Font size | Set the font size for the URL text. |
| Line height | Set the line height for the URL text. |
| Letter spacing | Set the letter spacing for the URL text. |
| Emphasis | Choose whether you want the URL text to be bold, italicized, or underlined. |
Shopping ad template
| Setting | Description |
|---|---|
| Shopping ad template | Change which template to use for your shopping ad styles. |
