How to complete identity verification

The advertiser name is the legal name or trade name or "doing business as" (DBA) name of the advertiser, verified by Google through the advertiser verification program.

To verify a legal name, the legal name must match the legal name on any registration documents submitted during the verification program.

To verify a trade or DBA name, the trade or DBA name must match and be on the same registration document submitted during the verification program along with the legal name. Learn more about Document requirements for advertiser verification.

For agencies, the name must be the legal name, trade or DBA name of the advertiser you are representing.

The advertiser name will be displayed within the "About this advertiser" disclosure. Learn more about Ads transparency.

The following is not allowed:

Inaccurate names or product names that do not match the legal name, trade, or DBA name of the advertiser on any registration documents submitted during the verification program

Capitalization, promotional language, or domains, unless they are part of a valid legal name or valid trade or DBA name

Special characters such as emojis, opening hours, product or service information, or phone numbers

Trademarks

• As an alternative, advertisers have the option to verify and serve their business assets like business name and business logo in their ads through brand verification for business information. Learn more about brand verification for business information.

Before you start

Verify that the “Account type” in your Google Ads payments profile is set as “Organization” before submitting your information.

How to complete

1. After completing the “About your business” section on the “Advertiser verification” page in your Google Ads Account, click Get Started next to “Verify your agency”.
   • If the agency has a Google Ads account billed on monthly invoicing, the tracker will update to Completed and no other steps are required.
   • If the agency has a Google Ads account not billed on monthly invoicing, they will be brought to a new page for the next steps.
2. This will open a new page requesting you verify the identity of your agency. If you’re not a Google Ads admin, you must contact an admin on the account to start verification. Learn how.
3. A Google Ads admin or an admin on the payments profile must upload registration documents for your agency and a document to verify it’s you^*. Acceptable documents by location are listed here. The legal name and location on the payments profile must match the legal name and location on any documents you submit. If the name doesn’t match, make sure an account admin or payments admin edits the payments profile name by clicking on the pencil icon next to the organization name to make the change. If the admin doesn’t have edit access, you’ll need to contact us to request an organization name update.
4. Click Submit.

How to complete

Agency’s steps

1. After completing the “about your business” section on the “Advertiser verification” page in your Google Ads Account, you'll see the “Verify your client” section.
2. You’ll then be presented with the option to invite the client to verify themselves or have the agency verify the client on their behalf.
   • If you'd like to invite the client to verify themselves, click Copy link next to "Send verification to your client". Please ask them to follow the instructions provided to complete verification.
   • If you have selected to verify the client on their behalf, you'll be redirected to a standalone page to start the client verification step. You'll  have to create a new payments profile for the client and may be asked to provide documentation. Acceptable documents by location are listed here. Follow the instructions provided to complete the verification.

Client’s steps

To start the client's verification, the agency must first send the instructions via email (see section above).

1. The client will be prompted to either select an existing payments profile they have with Google to use for verification of their business’ advertising or create a new payments profile.
2. The payments profiles that will appear for selection to them in this step will be any profiles currently associated with their email address. If they want to reuse an existing payments profile not showing in the list, they must share the link to start verification with an admin of the payments profile. If they have no existing profiles, they must create a new one.
   • The business name of the profile they choose will be used in the ad disclosures of their ads and the Ads Transparency Center.
   • Regardless of if they select an existing or create a new profile, there will be no change to the billing of their Google Ads account(s) nor will they be granted access to their Google Ads account(s) if they do not already have it.
3. Unless the client selects an existing profile that has previously been verified, they will need to verify their new or existing payments profile by uploading documentation proving their company’s identity. See here for more information.
4. Once your client successfully verifies their payments profile, you will be notified via email. You can see the status on the Advertiser verification page.

Note:

• The name submitted as the advertiser business name must be the advertiser represented by the agency, not the name of your agency, and must exactly match their legal documents submitted through the form. This name will be displayed in a disclosure on any ads run from the Google Ads account.
• The registration documents submitted must note the name and location of the advertiser you represent. Acceptable documents by location are listed here.

Google will review your application and send you an email notification about your client verification status within 5—7 business days if you have a deadline and within 30 business days if you don’t have a deadline.