Complete advertiser verification in bulk

1. In your Google Ads account, click the Billing icon .
2. Click Advertiser verification.
3. Click Get Started within the "Advertiser verification” page. Answer a few questions to identify yourself and your company, and share how you pay for your ads.
4. Select the advertiser (the identity you want to verify, which will be the ad disclosure name) you want to verify.
   • The advertiser names listed in this step will be either the name of your payments profile(s), or any previously requested Trademarks that have been approved by Google to be used as the advertiser name in the ad disclosure.
5. Select the Advertiser you wish to verify, and click Next. You’ll see a list of unverified accounts in your manager account that use the selected payment profile - these are all of the accounts you can verify with this payments profile.
6. You can select all the accounts that you wish to verify either in bulk by checking the selection box on the top left of the table, or by clicking individual accounts from the list.
7. If you are logged into a paying manager account (or any manager accounts above the paying manager), you will see a selection option underneath the account table to verify all future accounts that will be created under this manager account and billed to the selected payment profile with its disclosure name. This enables you to save time and avoid needing to complete verification for all new accounts you create moving forward.
   • You must have selected all accounts in the table above to be able to automatic future account verification.
8. Review all the accounts selected and click Confirm.

This section pertains to agencies that pay for and manage Google Ads accounts on behalf of their clients.

The identity of a Google Ads account represents the identity of the business being advertised for in the account. The identity typically comes from the payments profile of the Google Ads account (i.e. who the Google Ads account is billed to). Agencies that pay for their client’s accounts with their agency payments profile will see a step in their verification process to identify their client’s payments profile. Agencies will need to loop in their client contact so the client can either confirm an existing payments profile they have with Google to use for this step, or create a new payments profile to use instead. This profile will not be used for billing purposes or change the billing setup of their accounts, and is purely used to establish the identity of the end advertiser.

All agencies that pay for their clients’ Google Ads accounts via their agency payments profile will receive an email and see an in-account notification if eligible. Please see this high level flowchart for an overview and follow the steps below to complete verification for your Google Ads accounts:

1. In your Google Ads account, click the Billing icon .
2. Click Advertiser verification.
3. Click Get started within the “Advertiser verification” page.
4. Answer a few questions to identify yourself as an agency, and share how you pay for your ads.
5. Because you pay for your client’s Google Ads account, you will next be prompted to ask your client to verify themselves.
6. You need to input the name of your client’s business, and a contact (or multiple if you’d like) at that business to help with the process.
7. A request will be sent via email to the client contact(s) you inputted, which will walk them through the next steps in the verification process. Preview the email here.
8. Your client will be prompted to either select an existing payments profile they have with Google to use for verification of their business’ advertising, or they will be prompted to create a new payments profile.
   • The payments profiles that will appear for selection to them in this step will be any profiles currently associated with their email address. If they have no existing profiles, they must create a new one.
   • The business name of the profile they choose will be used in the ad disclosures of their ads.
   • If your client wishes to use a trademark in their ad disclosures instead of their payments profile name, they will need to follow the trademark request process once their profile is verified. See here for more information.
   • Regardless of if they select an existing or create a new profile, there will be no change to the billing of their Google Ads account(s) nor will they be granted access to their Google Ads account(s) if they do not already have it
9. Unless the client selects an existing profile that has previously been verified, they will need to verify their payments profile by uploading documentation proving their company’s identity. See here for more information.
10. Once your client successfully verifies their payments profile, you will be notified via email and can proceed with the verification process by selecting which Google Ads account(s) should use the client’s identity
11. In the Advertiser verification page of your Manager account, you will now see a list of verified Advertisers available for selection
12. Select the advertiser you wish to verify, and click Next. You’ll see a list of unverified accounts in your manager account - these are all of the accounts you can verify with this payments profile.
13. You can select all the accounts that you wish to verify either in bulk by checking the selection box on the top left of the table, or by clicking individual accounts from the list.
14. Review all the accounts selected and click Confirm.
15. All ads from the selected account(s) will now display the Advertiser’s business name and location in their ad disclosures

Options when verifying

During the verification process, you’ll see the following 2 options:

• Ad disclosure name selection: Select your client’s payments profile name or request to use a different name (trademark).
• Account(s) selection: choose to verify all current and future accounts, or a selection of individual accounts.

Select your payments profile (legal) name.

Selecting the name of the payments profile means that your ads disclosures will appear with the name exactly as it appears in the payments profile.

Selecting the legal name of the payments profile means that your ads disclosures will appear with your legal name exactly as it appears in your payments profile. In case you’re unfamiliar, your payments profile is the entity the account is billed to, and is the name of your line of credit with Google (typically your business’ legal name).

This section only applies to direct customers or agencies with sequential liability. It does not pertain to all other agencies that pay for their Google Ads accounts via their agency payments profile.

Select all current and future accounts

If you are logged into a paying manager account (or any manager accounts above the paying manager), you will see in step 2 “Select accounts” of the verification process, a selection option underneath the account table to verify all current AND future accounts that will be linked under this manager account and billed to the selected payments profile with its disclosure name. This enables you to save time and avoid needing to complete verification for all new accounts you create moving forward.

Important: The ad disclosure will only apply to future accounts billed to the same payments profile and created under the same paying manager, unless the paying manager for the new account is:

• Above your manager account in the hierarchy
• Or outside your manager account hierarchy

To select this option, an admin on the paying manager account will need to select all the accounts first.

Select individual accounts

You can select all the accounts that you wish to verify either in bulk by checking the selection box on the top left of the table, or by clicking individual accounts from the list. Note that future accounts will not be verified by default.