Overview
To create a Google Ads conversion, identify an Analytics key event that measures the important interaction and then in Google Ads, create a new conversion that's based on the Google Analytics key event. After you create the conversion in Google Ads, the conversion data is shared between Google Ads and Google Analytics so you're viewing the same data across platforms.
Google Ads conversions that are based on Google Analytics key events can help you see how well your advertisements from Google Ads are performing so you can improve your marketing strategy and optimize your bidding strategy through Google Ads Smart Bidding.
Before you begin
Before you get started, you must:
Create Google Ads conversions
- In your Google Ads account, click create .
- Select Conversion action from the list.
- Click Import, select Google Analytics 4 properties, then click Continue.
- Select each Google Analytics key event you want to import, then click Import and continue.
- Click Done.
Frequently asked questions
How is credit attributed for conversions that are based on GA4 key events?
Why don't I see view-through key event data or cross-device conversions in Google Ads?
Why is my Google Ads conversion marked as a "secondary" conversion action?
What's next
To learn more about how Google Ads conversion tracking works with Analytics and why you may see some discrepancies in the conversion statistics between Google Ads conversion tracking and Analytics, visit the Google Ads help center.