You can measure behavioral data about your site with Google Ads and Google Analytics. Follow the steps in this article to set up a tag for your Google Ads or Google Analytics account. Learn more about how to Install your Google tag with a website builder or CMS.
Before you begin
You can integrate your Google Analytics account with MonsterInsights (WordPress) for free. If you’d like to set up additional features, an annual MonsterInsights (WordPress) subscription (from $99 USD to $400 USD) will provide the following benefits:
- A Google Analytics Account
- One-Click eCommerce tracking
- Conversion tracking
- Google optimize integration
The instructions for setting up the Google tag are different for different tag IDs, so you’ll need to follow the instructions that correspond with your tag.
If you have a tag starting with "AW-"
Tags that start with “AW-” are generally associated with Google Ads accounts.
To configure MonsterInsights with an AW- tag, MonsterInsights must first be configured with Google Analytics.
- To install MonsterInsights, log in to your WordPress dashboard, then click Plugins.
- Search for 'MonsterInsights' and click Install Now.
- Once the plugin is downloaded and installed, go to the list of installed plugins. Under “Google Analytics for WordPress by MonsterInsights”, click Activate.
- Click Launch the Wizard from the landing page.
- Complete the setup wizard.
- When the setup wizard is complete, under 'Insights', click Settings, then click Publisher.
- Navigate to the 'Ads Tracking' section and paste your Google tag ID (for example, AW-123456789).
- Click Save Changes at the top of the page.
If you have a tag starting with "ignored"
Tags that start with “ignored” are generally associated with Google Analytics accounts.
- If MonsterInsights is not currently installed, follow the instructions below.
- Log in to your WordPress dashboard, then click "Plugins".
- Search for “MonsterInsights”. Click Install Now.
- Once the plugin is downloaded and installed, go to the list of installed plugins. Under “Google Analytics for WordPress by MonsterInsights”, click Activate.
- Click Launch the Wizard from the landing page.
- Complete the setup wizard.