About the Tag coverage summary

Use the "Tag coverage" summary to determine which pages of your website have the Google tag installed. You can access this summary from the Google tag sections of both Google Ads and Google Analytics, and through Google Tag Manager.

Benefits

• Review a top-level summary of tag coverage across your site
• Modify the site definition by uploading a list of URLs and/or selecting pages to ignore
• Quickly identify untagged pages
• Validate improvements to tag coverage
• Download a URL-level summary of tagged status

How it works

To accurately measure the effectiveness of your website and ads, you should set up the Google tag on each page of your website. To test if your Google tag works, use Google Tag Assistant. Google Tag Assistant can also identify untagged pages and add them as suggestions to your "Tag coverage" summary. The "Tag coverage" summary shows you which pages have the Google tag correctly implemented. Your "Tag coverage" summary includes up to 10,000 pages.

Open the Tag coverage summary

1. Open the Google tag settings.
    

   In Google Ads

   1. Open the Google tag settings in Google Ads.
   2. Sign in to your Google Account. Learn how to create a Google Account.
   3. Navigate to Tools and then Data Manager.
   4. Under Google tag, find the Google tag and then click Manage.

   In Google Analytics

   1. Go to https://analytics.google.com/analytics/web/.
   2. Sign in to your Google Account. Learn how to create a Google Account.
   3. In Admin, under Data collection and modification, select Data Streams.
      Note: The previous link opens to the last Analytics property you accessed. You can change the property using the property selector. You must be an Editor or above at the property level to open your Google tag settings.
   4. Select the data stream that you want to edit.
   5. Under Google tag, click Configure tag settings

   In Campaign Manager 360

   1. Go to https://campaignmanager.google.com.
   2. Sign in to your Google Account. Learn how to create a Google Account.
   3. Under Floodlight, click Google Tag to edit the Google tag settings.
   4. Under Google tag, click Configure tag settings.

   In Google Tag Manager

   1. Go to https://tagmanager.google.com.
   2. Sign in to your Google Account. Learn how to create a Google Account.
   3. In the Google tags tab, select the Google tag.
2. In the Google tag, click Admin (at the top).
3. Under Tools, click Tag coverage.

Understand the summary

The "Tag coverage" summary consists of the "Page details" table, which has columns for "URL"  and "Tag status". You can hover over the annotations in the columns on your summary page to learn more about your tag coverage.

The "URL" column shows individual pages from your site. (Note that it shows the domain and path only and doesn't include query parameters.)

The "Tag status" column shows one of the following statuses for the URL:

• Not tagged: Pages that have never loaded your Google tag
• No recent activity: Pages that haven’t loaded your Google tag in the last 30 days, but have in the past
• Tagged: Pages that have loaded your Google tag in the last 30 days

The cards above the table summarize the number of pages included in the summary, plus the number of pages that are not tagged, have no recent activity, or are tagged. Click a card to quickly review all URLs with those statuses.

Suggested pages

In some rows, you'll notice a "Suggested" label next to the URL. Suggested pages are pages that Google has detected and included in your "Tag coverage summary" table. Suggestions may not include every page that has a Google tag. You may want to add suggested pages to confirm that you accept the page as part of your summary. Suggested pages are removed from the summary after 60 days of inactivity unless you choose to keep them or add them individually. Keeping suggested pages allows you to later revisit whether they should be included in the summary without them being removed due to inactivity.

To accept a suggested page as part of your summary, hover on a row, and click Add . You may also click Ignore  to ignore the suggestion, or click the tag icon to open the page in Tag Assistant. Ignoring a page or suggestion will omit the row from the tag summary, and the URL for that page won't appear in the Tag diagnostics tool.

To add or ignore multiple suggested pages, select the checkbox next to the rows you want to add/ignore, and click Add or  Ignore at the top of the table, next to the search icon.

Add URLs

If you notice that the summary doesn't include all of the pages from your site, you can add URLs.

To add URLs:

1. Click the "Add URLs" icon to add pages to your summary.
2. Select either Add URLs or Upload a CSV file.
3. Depending on your selection in the previous step, do one of the following:
   1. To add URLs:
      1. Enter a list of the URLs you want to add to your tag coverage summary. Separate each URL with a line break.
      2. Click Add.
   2. To upload a CSV file:
      1. Click Select a CSV file.
         • The CSV file should be formatted as <URL>,<Included status>
           • example.com/2,no
           • example.com/3,yes
         • You may optionally include a header row.
         • You can alternatively download your current tag coverage summary as a CSV file (review instructions below) and make changes.
         • Each URL should be percent encoded.
      2. Select either:
         • Overwrite: Replace all the URLs in your current tag coverage summary with the contents of your CSV file.
         • Merge: Add new URLs and update any URLs already in your summary.
      3. Click Upload.

Pages you’ve added to your summary may not update status for up to 24 hours after they've loaded a tag.

Download

To download the entire summary as a CSV file, click the "Download" icon .

You can edit the downloaded summary and upload the new CSV file to add URLs to your summary. (Review the previous section)

Filter

Click the Filter icon to filter by the status of your page. You can choose:

• Show all
• Included
  • Suggestions
  • Added by you
• Ignored

Search

The search function allows you to search for a URL or multiple URLs in the URL catalog. It applies after any filters have been applied.

Find and fix untagged pages

Tag Diagnostics monitors tag activity in real time across your entire website, including the top domain and any subdomains where the Google Tag or GTM snippet is installed. When using Tag diagnostics, you may encounter the critical issue, "Some of your pages are not tagged," for untagged website pages, which also affects data quality and measurement accuracy.

Find untagged pages

If Tag diagnostics flags either of these issues, you can open the Tag coverage summary for a concise list of detected URLs that correspond to untagged pages.

If a page isn't relevant to your site, ignore it to remove it from the list. You can always add it back later. To ignore, hover over the page's row and click  Ignore on the right. Ignored pages won't appear in the Tag diagnostics tool.

Pages with low traffic might be mistakenly identified as untagged, even if they’re intentionally low-traffic pages. If you notice missing pages, you can manually add them for a complete overview.

Fix untagged pages

To address these issues, follow these steps:

1. Open the Tag coverage summary for a list of URLs alongside their 'Tag status'.
2. Review the Page details table within the summary. Pages marked as 'Not tagged' indicate the absence of necessary tags. You can hover over the 'Not tagged' status for more information about the issue.
3. For each page listed as 'Not tagged', either install the Google tag or install the Google Tag Manager container on your website.
4. Refer back to the Tag Diagnostics to verify that the tags have been set up correctly. You can also verify your setup with Tag Assistant to ensure the tag is activated correctly. If you recently installed the Google tag or the Google Tag Manager container, it can take up to 24 hours for the Tag coverage summary to update with your tagged page.

Identify false positives and duplicates

Tag diagnostics may falsely raise warnings in the Untagged Page section of Tag coverage when a page is correctly tagged. The following are the most common reasons why this might happen and how you can fix these issues when they arise:

• Low Traffic: Pages with low traffic might be mistakenly identified as untagged, even if they’re intentionally low-traffic pages. For example, thank you pages after ordering an item might be flagged as untagged pages.
• Redirects: Pages that serve as redirects (for example, from http://example.com to http://example.com) might be mistakenly flagged.
• Trailing Backslashes: Pages with and without trailing slashes (for example, http://example.com/ and http://example.com) can cause the same page to be flagged twice as untagged.
• Capitalization: Variations in URL capitalization can lead to the same page being flagged as separate untagged pages. For example, http://example.com/ABC and http://example.com/abc might be mistakenly flagged as separate pages.

To fix these common issues:

• Verify that your page is correctly tagged using Tag Assistant. If the untagged page was falsely identified as untagged, but Tag Assistant confirms that your tag is properly implemented and firing, this diagnostic alert should resolve itself within 24 hours.
• Ignore the page in Tag coverage if you believe that the page isn't relevant to your website, which will remove the issue from appearing about the page. You can always add the page back into Tag coverage later.

Related links

• Configure your Google tag settings
• Manage Google tag users