Destination: Definition

A destination is a Google measurement product account that shares configuration with, and receives data from, a Google tag. You can add destinations to your Google tag to reuse your Google tag’s configuration and footprint on your site.

Currently, there are 4 destination types:

  1. Google Analytics 4 web data stream
  2. Google Ads account
  3. Floodlight configuration (used in Campaign Manager 360, Display & Video 360)
  4. Merchant Center conversion source

An illustration demonstrating where to find Destinations on Google tag.

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