The Order coupons report is a pre-made detail report that shows the revenue associated with each coupon on your website or app.
Note: This article describes the default report. You can customize the report by applying filters or comparisons or by changing the dimensions, metrics, or charts. Learn more
View the report
- Open the Google Analytics mobile app.
- From the top left, tap
.
- In the Reports section, tap Life cycle or Business objectives.
- Tap Monetization.
- Open the Monetization overview tab.
- Tap the Purchase revenue by Order coupon card.
.Note: The report is displayed only if Order coupons data is available.
Dimensions in the report
The report includes the following dimensions. If you are an Editor or Administrator, you can add or remove dimensions in the report.
| Metric | What it is | How it's populated |
|---|---|---|
| Order coupon | The coupon name or code that you specify for discounted items. | Populate this event-level dimension by sending the event-level coupon parameter with an online-sales event. |
Metrics in the report
The report includes the following metrics. If you are an Editor or Administrator, you can add or remove metrics in the report.
| Metric | What it is | How it's populated |
|---|---|---|
| Ecommerce purchase quantity |
The number of units for a purchase event. |
Populate this metric by sending the quantity parameter at the event level. |
| Ecommerce purchases | The number of times users completed a purchase. | Populate this metric by sending the purchase event. |
| Purchase revenue |
The sum of revenue from purchases made on your website or app. Purchase revenue = purchases + in-app purchases + subscriptions - refund |
This metric is the sum of the purchase, in_app_purchase, app_store_subscription_renew, and app_store_subscription_convert events minus the refund events. |