Reports

[GA4] Order coupons report

The Order coupons report is a pre-made detail report that shows the revenue associated with each coupon on your website or app.

Note: This article describes the default report. You can customize the report by applying filters or comparisons or by changing the dimensions, metrics, or charts. Learn more

View the report

Sign in to Google Analytics.
From the left menu, select Reports .
On the left, click Monetization > Overview.
In the Purchase revenue by Order coupon card, click View order coupons.

Note: If you can't find the report, it may have been removed or isn't in your default view. Editors (and above) can add it back to the left navigation. Learn more about how to add the report.

Dimensions in the report

The report includes the following dimensions. If you are an Editor or Administrator, you can add or remove dimensions in the report.

Metric	What it is	How it's populated
Order coupon	The coupon name or code that you specify for discounted items.	Populate this event-level dimension by sending the event-level `coupon` parameter with an online-sales event.

Metrics in the report

The report includes the following metrics. If you are an Editor or Administrator, you can add or remove metrics in the report.

Metric	What it is	How it's populated
Ecommerce purchase quantity	The number of units for a purchase event.	Populate this metric by sending the quantity parameter at the event level.
Ecommerce purchases	The number of times users completed a purchase.	Populate this metric by sending the purchase event.
Purchase revenue	The sum of revenue from purchases made on your website or app. Purchase revenue = purchases + in-app purchases + subscriptions - refund	This metric is the sum of the purchase, in_app_purchase, app_store_subscription_renew, and app_store_subscription_convert events minus the refund events.

Metric

What it is

How it's populated

Ecommerce purchase quantity

The number of units for a purchase event.

Populate this metric by sending the quantity parameter at the event level.

Ecommerce purchases

The number of times users completed a purchase.

Populate this metric by sending the purchase event.

Purchase revenue

The sum of revenue from purchases made on your website or app.

Purchase revenue = purchases + in-app purchases + subscriptions - refund

This metric is the sum of the purchase, in_app_purchase, app_store_subscription_renew, and app_store_subscription_convert events minus the refund events.

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