The Audiences report is a pre-made detail report that you can use to identify your most engaged and profitable audiences. It includes any audience with at least one user in the specified time period.
The report is available in the User Attributes topic on the left in Reports. If you don't see the report, an administrator or editor can add the report through the report library.
View the Audiences report
- Sign in to Google Analytics.
- From the left menu, click Reports.
- Under User, click User Attributes > Audiences.
If you are an administrator or editor and don't see the report, you can add the report.
View details about an audience
You can click the name of an audience in the report to open a more detailed report about the audience.
Dimensions in the report
The report includes the following dimensions. If you are an Editor or Administrator, you can add or remove dimensions in the report.
| Metric | What it is | How it's populated |
|---|---|---|
|
Audience |
The name of an audience that users belong to during the date range selected. Current user behavior does not affect historical audience membership in reports. | This dimension is populated automatically when you create audiences. |
Metrics in the report
The report includes the following metrics. If you are an Editor or Administrator, you can add or remove metrics in the report.
| Metric | What it is | How it's populated |
|---|---|---|
|
Active users |
The number of distinct users in an audience who visited your website or app. |
This metric is populated automatically. |
|
Average session duration |
The average duration (in seconds) of the sessions of the users in an audience. |
This metric is populated automatically. |
|
New users |
The number of new users in an audience who interacted with your site or app for the first time. |
This metric is populated automatically. |
|
Sessions |
The number of sessions that began on your website or app. Learn more about sessions |
This metric is populated automatically. |
|
Views per session |
The number of app screens or web pages users in an audience viewed per session. Repeated views of a single page or screen are counted. |
This metric is populated automatically. |
|
Total revenue |
The total revenue from purchases, in-app purchases, subscriptions, and ad revenue associated with the users in an audience. |
This metric is the sum of the purchase, in_app_purchase, app_store_subscription_renew, and app_store_subscription_convert events, as well as ad revenue, which is populated via the Google AdMob integration, Google Ad Manager integration, or by sending the ad_impression event from a third-party integration. Important: If you're missing revenue data for this metric, see Fix missing revenue data for troubleshooting tips.
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