[GA4] Audiences for common marketing objectives

[GA4] Set up a tutorial abandoners audience

Follow these instructions to create an audience of users who started but didn't complete a tutorial.

Watch a short video (00:30) to see how to to create a tutorial abandoners audience in Google Analytics.

 

Set up a tutorial abandoners audience

Before you begin

To create the audience you need to:

You can temporarily switch the industry category for your property to use a suggested audience for that industry. Once you create and save the audience, you can switch back to your previous industry category.

Create the audience

  1. In Admin , under Data display, click Audiences.
    Note: The previous link opens to the last Analytics property you accessed. You can change the property using the property selector. You must be a Marketer or above at the property level to create the audience.
  2. Click New audience.
  3. Under Use a reference, go to Games and select Tutorial abandoners.

    If you set your property's industry category to Internet & Telecom, Jobs & Education, or Real Estate, you'll see that instead of Games.
  4. Click Save.

  5. Your new audience appears at the top of the management table.

Use the audience in Google Ads

To use the audience in Google Ads you need to:

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