Follow these instructions to create an audience of users who have submitted a lead form in the last 30 days.
Watch a short video (00:45) to see how to to create a recent leads audience in Google Analytics.
Before you begin
To create the audience you need to:
- Have the Editor role for the property in which you want to create the audience
- Set up the generate_lead event on your website or app
- Set the Industry category for your property to one of the following:
- Jobs & Education
- Real Estate
- Shopping
You can temporarily switch the industry category for your property to use a suggested audience for that industry. Once you create and save the audience, you can switch back to your previous industry category.
Create the audience
- In Admin, under Data display, click Audiences.
Note: The previous link opens to the last Analytics property you accessed. You can change the property using the property selector. You must be a Marketer or above at the property level to create the audience.
- Click New audience.
- Under Suggested Audiences, go to Shopping and select Leads.
If you set your property's industry category to Jobs & Education or Real Estate you'll see that instead of Shopping.
- Next to generate_lead, go to + Add parameter > Other > Event count.
- Click the Time period toggle to ON.
- Under Time period enter 30 Days and select Most recent time period.
- Click Apply.
- Click Save.
- Your new audience appears at the top of the management table.
Use the audience in Google Ads
To use the audience in Google Ads you need to:
- Activate Google Signals for the Analytics property
- Link your Google Ads and Analytics accounts and enable personalized advertising