Follow these instructions to create an audience of users who have completed a purchase on your website or app in the last 7 days.
You can use this audience to exclude recent purchasers from your ad campaigns.
Watch a short video (1:23) to see how to to create a recent purchasers audience in Google Analytics.
Before you begin
To create the audience you need to set up a purchase or ecommerce_purchase event for your website or app, and/or have the in_app_purchase automatically collected event for your app.
Create the audience
- In Admin, under Data display, click Audiences.
Note: The previous link opens to the last Analytics property you accessed. You can change the property using the property selector. You must be a Marketer or above at the property level to create audiences.
- Click New audience.
- Under Use a reference, go to General and select Purchasers.
- Next to in_app_purchase go to + Add parameter > Other > Event count.
- Click the Time period toggle to ON.
- Under Time period enter 7 Days and select Most recent time period.
- Click Apply.
- Repeat steps 4-6 for purchase and ecommerce_purchase so that each purchase type is limited to the last 7-day period.
- Set the Membership duration to 7 days.
- Rename your audience and change your description to something you'll find memorable. Click Save.
- Your new audience appears at the top of the management table.
Use the audience in Google Ads
To use the audience in Google Ads you need to:
- Activate Google Signals for the Analytics property
- Link your Google Ads and Analytics accounts and enable personalized advertising