Follow these instructions to create an audience based on age and gender.
Watch a short video (00:49) to see how to to create an audience based on age and gender in Google Analytics.
Before you begin
To create the audience you need to:
- Have the necessary role for the property in which you want to create the audience
- Activate Google Signals for the Analytics property
Create the audience
- In Admin, under Data display, click Audiences.
Note: The previous link opens to the last Analytics property you accessed. You can change the property using the property selector. You must be a Marketer or above at the property level to create an audience in GA4.
- Click New audience.
- Under Suggested Audiences, go to Templates and select Demographics.
- Next to Age, go to + Add filter.
- Select the age groups you want and click Apply.
- Next to Gender, go to + Add filter.
- Under Condition, change the selector to is one of.
- Select the gender you want and click Apply.
- Replace Untitled audience with your audience name and click Save.
- Your new audience appears at the top of the management table.
Use the audience in Google Ads
To use the audience in Google Ads you need to:
- Activate Google Signals for the Analytics property
- Link your Google Ads and Analytics accounts and enable personalized advertising