[GA4] Set up a repeat purchasers audience

Follow these instructions to create an audience of users who have made 3 or more purchases in the last 60 days.

Before you begin

To create the audience you need to set up a purchase or ecommerce_purchase event for your website or app, and/or have the in_app_purchase automatically collected event for your app.

Create your audience

1. In Admin, under Data display, click Audiences.
   Note: The previous link opens to the last Analytics property you accessed. You can change the property using the property selector. You must be a Marketer or above  at the property level to create audiences.
2. Click New audience.
3. Under Suggested Audiences, go to General and select Purchasers.

   

4. Next to in_app_purchase go to + Add parameter > Other > Event count.
5. Set the Event count to 3.

   

6. Click the Time period toggle to ON.
7. Under Time period enter 60 Days and select Most recent time period.

   

8. Repeat steps 4-7 for purchase and ecommerce_purchase.

   

9. Set the Membership duration to 60 days.

   

10. Rename your audience and change your description to something you'll find memorable. Click Save.

    

11. Your new audience appears at the top of the management table.

    

Use the audience in Google Ads