[GA4] About default conversion value

You can assign a default monetary value to a key event using the 'currency' and 'value' parameters on the event. If the parameters are unset and you set a default value, the default value as the monetary value of the key event.

About the default key event value options

The following are the default value options you can select for a key event:

• Don't set a default key value (Default)

  This setting uses an existing value when available. If one is unavailable, the key event does not have a value.

• Set a default key event value

  This setting uses your default key event value for any event without an existing value. If the event already has a value, the default isn't applied.

Set a default key event value

You be an administrator or editor on the property to set a default value for a key event. You can change this setting at any time for any of your key events.

1. In Admin, under Data display, click Key events.
   Note: The previous link opens to the last Analytics property you accessed. You can change the property using the property selector. You must be a Marketer or above at the property level to create new key events. You must be a Viewer or above at the property level to view key events.
2. In the Key events table, click to the far right of a row.
3. Click Set default key event value.
4. Select the currency and value of the key event. If you can't select an option, you don't have the necessary permissions.
5. Click Save.