[GA4] Analytics dimensions and metrics
This article details the available dimensions and metrics in Google Analytics and how they're populated. To analyze data that isn't accessible in these dimensions and metrics, create custom dimensions and metrics.
Tip: Many of the dimensions and metrics come from event parameters on your site or app. To learn about each event parameter and how it impacts a dimension or metric, see Event parameters.
A dimension or metric may be grayed out when it's incompatible with other applied dimensions or metrics, or when you can't apply the dimension or metric to a selected exploration technique.
(not set) is a placeholder used when data hasn't been received for a dimension. When you send an empty value to Analytics, you will see a blank value instead of (not set); (not set) appears when no value is sent. Learn more about (not set)
| Type | Category | Name | What it is | How it's populated |
|---|---|---|---|---|
| Dimension | Attribution | Campaign | The name of a promotion or marketing campaign that led to a key event. | To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging. |
| Dimension | Attribution | Campaign ID | The ID of a promotion or marketing campaign that led to a key event. | To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging. |
| Dimensions | Attribution | CM360 account ID | The account ID associated with the Campaign Manager 360 campaign. | To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging. |
| Dimensions | Attribution | CM360 account name | The account name associated with the Campaign Manager 360 campaign. | To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging. |
| Dimensions | Attribution | CM360 advertiser ID | The advertiser ID associated with the Campaign Manager 360 campaign. | To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging. |
| Dimensions | Attribution | CM360 advertiser name | The advertiser name associated with the Campaign Manager 360 campaign. | To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging. |
| Dimensions | Attribution | CM360 campaign ID | The ID associated with the Campaign Manager 360 campaign. | To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging. |
| Dimensions | Attribution | CM360 campaign name | The name of the Campaign Manager 360 campaign. | To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging. |
| Dimensions | Attribution | CM360 creative format | The creative format of the Campaign Manager 360 campaign. | To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging. |
| Dimensions | Attribution | CM360 creative ID | The creative ID of the Campaign Manager 360 campaign. | To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging. |
| Dimensions | Attribution | CM360 creative name | The creative name of the Campaign Manager 360 campaign. | To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging. |
| Dimensions | Attribution | CM360 creative type | The creative name of the Campaign Manager 360 campaign. | To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging. |
| Dimensions | Attribution | CM360 creative type ID | The creative type ID of the Campaign Manager 360 campaign. | To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging. |
| Dimensions | Attribution | CM360 creative version | The creative version of the Campaign Manager 360 campaign. | To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging. |
| Dimensions | Attribution | CM360 medium | The medium of the Campaign Manager 360 campaign. | To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging. |
| Dimensions | Attribution | CM360 placement cost structure | The placement cost structure of the Campaign Manager 360 campaign. | To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging. |
| Dimensions | Attribution | CM360 placement ID | The placement ID of the Campaign Manager 360 campaign. | To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging. |
| Dimensions | Attribution | CM360 placement name | The placement ID of the Campaign Manager 360 campaign. | To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging. |
| Dimensions | Attribution | CM360 rendering ID | The rendering ID of the Campaign Manager 360 campaign. | To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging. |
| Dimensions | Attribution | CM360 site ID | The site ID of the Campaign Manager 360 campaign. | To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging. |
| Dimensions | Attribution | CM360 site name | The site name of the Campaign Manager 360 campaign. | To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging. |
| Dimensions | Attribution | CM360 source | The source of the Campaign Manager 360 campaign. | To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging. |
| Dimensions | Attribution | CM360 source / medium | The source and medium of the Campaign Manager 360 campaign. | To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging. |
| Dimension | Attribution | Default channel group | The default channel grouping that led to a key event. | To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging. |
| Dimensions | Attribution | DV360 advertiser ID | The advertiser ID associated with the Display & Video 360 campaign. | To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging. |
| Dimensions | Attribution | DV360 advertiser name | The advertiser ID associated with the Display & Video 360 campaign. | To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging. |
| Dimensions | Attribution | DV360 campaign ID | The ID of the Display & Video 360 campaign. | To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging. |
| Dimensions | Attribution | DV360 campaign name | The advertiser ID associated with the Display & Video 360 campaign. | To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging. |
| Dimensions | Attribution | DV360 creative format | The creative format of the Display & Video 360 campaign. | To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging. |
| Dimensions | Attribution | DV360 creative ID | The creative ID of the Display & Video 360 campaign. | To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging. |
| Dimensions | Attribution | DV360 creative name | The creative name of the Display & Video 360 campaign. | To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging. |
| Dimensions | Attribution | DV360 exchange ID | The exchange ID of the Display & Video 360 campaign. | To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging. |
| Dimensions | Attribution | DV360 exchange name | The exchange name of the Display & Video 360 campaign. | To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging. |
| Dimensions | Attribution | DV360 insertion order ID | The insertion order ID of the Display & Video 360 campaign. | To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging. |
| Dimensions | Attribution | DV360 insertion order name | The advertiser ID associated with the Display & Video 360 campaign. | To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging. |
| Dimensions | Attribution | DV360 line item ID | The line item ID of the Display & Video 360 campaign. | To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging. |
| Dimensions | Attribution | DV360 line item name | The line item name of the Display & Video 360 campaign. | To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging. |
| Dimensions | Attribution | DV360 medium | The medium of the Display & Video 360 campaign. | To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging. |
| Dimensions | Attribution | DV360 partner ID | The partner ID of the Display & Video 360 campaign. | To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging. |
| Dimensions | Attribution | DV360 partner name | The partner name of the Display & Video 360 campaign. | To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging. |
| Dimensions | Attribution | DV360 source | The medium of the Display & Video 360 campaign. | To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging. |
| Dimensions | Attribution | DV360 source / medium | The source and medium of the Display & Video 360 campaign. | To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging. |
| Dimension | Attribution | Google Ads account name | The account name in Google Ads of the ad that led to a key event. | To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging. |
| Dimensions | Attribution | Google Ads ad group ID | The unique identification number of your Google Ads ad group. | This dimension is populated automatically when you link Google Ads and Analytics. |
| Dimension | Attribution | Google Ads ad group name | The ad group name in Google Ads of the ad that led to a key event. | To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging. |
| Dimension | Attribution | Google Ads ad network type | The location where your ad was shown (google.com, search partners, display network) that led to a key event. | To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging. |
| Dimensions | Attribution | Google Ads campaign | The name of the marketing campaign in Google Ads. | This dimension is populated automatically when you link Google Ads and Analytics. |
| Dimensions | Attribution | Google Ads customer ID | The 10-digit Google Ads Customer ID. | This dimension is populated automatically when you link Google Ads and Analytics. |
| Dimension | Attribution | Google Ads keyword text | The matched keyword that led to a key event. | To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging. |
| Dimension | Attribution | Google Ads query | The search query that led to a key event. | To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging. |
| Dimensions | Attribution | Manual ad content | The ad content attributed to the conversion event. Populated by the utm_content parameter. | Populate this dimension by manually tagging the destination URLs in your ads with the utm_term parameter. To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging. |
| Dimensions | Attribution | Manual campaign ID | The manual Campaign ID that led to the conversion event. Identifies the manual campaign. Populated by utm_id URL parameter. | Populate this dimension by manually tagging the destination URLs in your ads with the utm_term parameter. To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging. |
| Dimensions | Attribution | Manual campaign name | The manual Campaign Name that led to the conversion event. The name of the manual campaign. Populated by utm_campaign URL parameter. To learn more, see Collect campaign data with custom URLs. | Populate this dimension by manually tagging the destination URLs in your ads with the utm_term parameter. To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging. |
| Dimensions | Attribution | Manual creative format | The manual Creative Format that led to the conversion event. Identifies the creative format used in the ad. Populated by utm_creative_format URL parameter. | Populate this dimension by manually tagging the destination URLs in your ads with the utm_term parameter. To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging. |
| Dimensions | Attribution | Manual medium | The manual Medium that led to the conversion event. The marketing medium used in the referral. For example, cpc. Populated by utm_medium URL parameter. | Populate this dimension by manually tagging the destination URLs in your ads with the utm_term parameter. To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging. |
| Dimensions | Attribution | Manual source | The manual Source that led to the conversion event. The referrer. Populated by utm_source URL parameter. | Populate this dimension by manually tagging the destination URLs in your ads with the utm_term parameter. To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging. |
| Dimensions | Attribution | Manual source / medium | The manual Source Medium that led to the conversion event. A combination of the source and medium. | Populate this dimension by manually tagging the destination URLs in your ads with the utm_term parameter. To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging. |
| Dimensions | Attribution | Manual source platform | The manual Source Platform that led to the conversion event. The platform responsible for directing traffic to a given Analytics property. Populated by utm_source_platform URL parameter. | Populate this dimension by manually tagging the destination URLs in your ads with the utm_term parameter. To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging. |
| Dimension | Attribution | Manual term | The term that was used to acquire the user that led to a key event. | Populate this dimension by manually tagging the destination URLs in your ads with the utm_term parameter.
To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging. |
| Dimension | Attribution | Medium | The method for acquiring users to your website or application. | To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging. |
| Dimensions | Attribution | SA360 ad group ID | The SA360 Ad Group ID that led to the conversion event. Identifies the SA360 ad group. | To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging. |
| Dimension | Attribution | SA360 ad group name | The name of the ad group of a Search Ads 360 ad that led to a key event. | To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging. |
| Dimensions | Attribution | SA360 campaign | The SA360 Campaign Name that led to the conversion event. A SA360 campaign lets you organize your ads and define a goal for your advertising. | To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging. |
| Dimensions | Attribution | SA360 campaign ID | The SA360 Campaign ID that led to the conversion event. Identifies the SA360 campaign. | To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging. |
| Dimensions | Attribution | SA360 creative format | The SA360 Creative Format that led to the conversion event. The creative format is the specific layout or design of the advertisement used in a campaign. | To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging. |
| Dimensions | Attribution | SA360 engine account ID | The SA360 Engine Account ID that led to the conversion event. Identifies the SA360 engine account. | To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging. |
| Dimension | Attribution | SA360 engine account name | The name of the engine account of a Search Ads 360 ad that led to a key event. | To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging. |
| Dimension | Attribution | SA360 engine account type | The type of the engine account of a Search Ads 360 ad that led to a key event. | To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging. |
| Dimension | Attribution | SA360 keyword text | The keyword of a Search Ads 360 ad that led to a key event. | To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging. |
| Dimensions | Attribution | SA360 manager account ID | The SA360 Manager Account ID that led to the conversion event. Identifies the SA360 manager account. | To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging. |
| Dimensions | Attribution | SA360 manager account name | The SA360 Manager Account Name that led to the conversion event. The top level of the Search Ads 360 account hierarchy and is used for administration and reporting across the lower-level sub-manager and client accounts. | To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging. |
| Dimensions | Attribution | SA360 medium | The SA360 Medium that led to the conversion event. The payment mode used in ad buying. For example, cpc. | To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging. |
| Dimension | Attribution | SA360 query | The query that triggered a Search Ads 360 ad to appear and that led to a key event. | To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging. |
| Dimensions | Attribution | SA360 source | The SA360 Source that led to the conversion event. The search query happened on this site. | To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging. |
| Dimensions | Attribution | SA360 source / medium | The SA360 Source Medium that led to the conversion event. A combination of the source and medium. | To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging. |
| Dimension | Attribution | Source | A representation of the publisher or inventory source from which traffic originated.
For example, users who return to your website from Google Search show as "google" in the Session source dimension. Examples include “google”, “youtube”, and “gmail”. | To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging. |
| Dimension | Attribution | Source / medium | The source and medium that led a user to arrive on your website or application. | To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging. |
| Dimension | Attribution | Source platform | The platform where you manage buying activity (such as where budgets, targeting criteria, and so on are set). Examples include:
| To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging. |
| Dimension | Demographics | Age | The age of the user by bracket. Brackets include '18-24', '25-34', '35-44', '45-54', '55-64', and '65+'. | Populated automatically when you activate Google signals; data thresholds may be applied. |
| Dimension | Demographics | Gender | The gender of the user. | Populated automatically when you activate Google signals; data thresholds may be applied. |
| Dimension | Demographics | Interests | The interests of the user. Users can be counted in multiple interest categories. This is the same concept as affinity segments in Google Ads.
Examples: Arts & Entertainment, Games, Sports. | Populated automatically when you activate Google signals; data thresholds may be applied. |
| Dimension | Ecommerce > Item scoped | Item affiliation | The name or code of the affiliate (for example, partner or vender) associated with an item. | Populate this dimension by sending the item-level affiliation parameter through an online-sales event. |
| Dimension | Ecommerce > Event scoped | Currency | The currency code (based on the ISO 4217 standard) of the event. | Populate this dimension by sending the event-level currency parameter. The currency parameter is required for events to have revenue or refund amounts. |
| Dimension | Ecommerce > Item scoped | Item brand | The brand of an item (e.g., a product you sell). | Populate this dimension by sending the item-level item_brand parameter through an online-sales event. |
| Dimension | Ecommerce > Item scoped | Item category 2 | The second hierarchical category in which you classified an item (e.g., a product you sell).
For example, in Apparel/Mens/Summer/Shirts/T-shirts, Mens is the item category 2. | Populate this dimension by sending the item-level item_category2 parameter through an online-sales event. |
| Dimension | Ecommerce > Item scoped | Item category 3 | The third hierarchical category in which you classified an item (e.g., a product you sell).
For example, in Apparel/Mens/Summer/Shirts/T-shirts, Summer is the item category 3. | Populate this dimension by sending the item-level item_category3 parameter through an online-sales event. |
| Dimension | Ecommerce > Item scoped | Item category 4 | The fourth hierarchical category in which you classified an item (e.g., a product you sell).
For example, in Apparel/Mens/Summer/Shirts/T-shirts, Shirts is the item category 4. | Populate this dimension by sending the item-level item_category4 parameter through an online-sales event. |
| Dimension | Ecommerce > Item scoped | Item category 5 | The fifth hierarchical category in which you classified an item (e.g., a product you sell).
For example, in Apparel/Mens/Summer/Shirts/T-shirts, T-shirts is the item category 5. | Populate this dimension by sending the item-level item_category5 parameter through an online-sales event. |
| Dimension | Ecommerce > Item scoped | Item coupon | The coupon used to purchase an item (e.g., a product you sell). | Populate this dimension by sending the item-level coupon parameter through an online-sales event. |
| Dimension | Ecommerce > Item scoped | Item ID | The ID that you specify for an item (e.g., a product you sell).
For example, you can set an ID of 'SKU_12345'. | Populate this dimension by sending the item-level item_id parameter through an online-sales event. |
| Dimension | Ecommerce > Item scoped | Item list ID | An ID that you specify for a list of items (for example, products you sell).
For example, you can set an ID of 'related_products' for an item list in a related-products section. | Populate this dimension by sending the item-level item_list_id parameter through an online-sales event. |
| Dimension | Ecommerce > Item scoped | Item list name | A name that you specify for a list of items (for example, products you sell). A name for a list of products.
For example, you can set a name of 'Related Products' for an item list in a related-products section. | Populate this dimension by sending the item-level item_list_name parameter through an online-sales event. |
| Dimension | Ecommerce > Item scoped | Item list position | The position of an item (e.g., a product you sell) in a list. | Populate this dimension by sending the item-level index parameter through an online-sales event. |
| Dimension | Ecommerce > Item scoped | Item location ID | The ID you specify for the location of an item or promotion. | Populate this dimension by sending the item-level location_id parameter through an online-sales event. |
| Dimension | Ecommerce > Item scoped | Item name | The name of an item (e.g., a product you sell). | Populate this dimension by sending the item-level item_name parameter through an online-sales event. |
| Dimension | Ecommerce > Item scoped | Item promotion creative name | The name you specify for the creative associated with a promotion. | Populate this dimension by sending the item-level creative_name parameter with the view_promotion or select_promotion event. |
| Dimension | Ecommerce > Item scoped | Item promotion creative slot | The name you specify for the slot where you show the creative associated with a promotion. | Populate this dimension by sending the item-level creative_slot parameter with the view_promotion or select_promotion event. |
| Dimension | Ecommerce > Item scoped | Item promotion ID | The ID you specify for a promotion. | Populate this dimension by sending the item-level promotion_id parameter with the view_promotion or select_promotion event. |
| Dimension | Ecommerce > Item scoped | Item promotion name | The name you specify for a promotion. | Populate this dimension by sending the item-level promotion_name parameter with the view_promotion or select_promotion event. |
| Dimension | Ecommerce > Item scoped | Item variant | The item variant or unique code or description (for example, XS, S, M, L for size; Red, Blue, Green, Black for color) for additional item details or options. | Populate this dimension by sending the item-level item_variant parameter through an online-sales event. |
| Dimension | Ecommerce > Item scoped | Local item price | The price of the item, localized by its currency code. | Populate this dimension by sending the item-level price and event-level currency parameters. |
| Dimension | Ecommerce > Event scoped | Order coupon | The coupon name or code that you specify for discounted items. | Populate this event-level dimension by sending the event-level coupon parameter with an online-sales event. Available in Monetization reports. |
| Dimension | Ecommerce > Event scoped | Shipping tier | The shipping tier (e.g. Ground, Air, Next-day) selected for delivery of the purchase. | Populate this event-level dimension by sending the event-level shipping_tier parameter in the add_shipping_info event. |
| Dimension | Ecommerce > Event scoped | Transaction ID | An identifier you create for an ecommerce transaction. Learn more | Populate this event-level dimension by sending the event-level transaction_id parameter with an online-sales event. |
| Dimensions | Ecommerce > Item scoped | Item category | The hierarchical category in which the item is classified.
For example, in Apparel/Mens/Summer/Shirts/T-shirts, Apparel is the item category. | Populate this dimension by sending the item-level item_category parameter through an online-sales event. |
| Dimensions | Ecommerce > Item scoped | Product ID | The product codes of items sold. | Populate this dimension by sending the item-level product_ID parameter through an online-sales event. |
| Dimension | Event | Event name | The name of an event.
For example, if someone triggers a purchase, the text 'purchase' populates the dimension. | This dimension is populated automatically. |
| Dimension | Event | Is key event | The text 'true' when an event was marked as a key event. | This dimension is populated automatically. |
| Dimension | Gaming | Achievement ID | An ID for an achievement that a user can unlock in a game. | Populate this dimension by sending the achievement_id parameter with the unlocked_achievement event. |
| Dimension | Gaming | Character | The name of a character used in a game. | Populate this dimension by sending the character parameter with the level_up or post_score event. |
| Dimension | Gaming | Level | The level number in a game. | Populate this dimension by sending the level parameter with the level_up or post_score event. |
| Dimension | Gaming | Virtual currency name | The name of a virtual currency in a game. | Populate this dimension by sending the virtual_currency_name parameter with the earn_virtual_currency or spend_virtual_currency event. |
| Dimension | General | File extension | The extension of a file download (for example, 'pdf' or 'txt'). | This dimension is populated automatically by the file_extension parameter when enhanced measurement is enabled. |
| Dimension | General | File name | The page path of a file download (for example, '/menus/dinner-menu.pdf'). | This dimension is populated automatically by the file_name parameter when enhanced measurement is enabled. |
| Dimension | General | Group ID | The group ID when a user joins a group. This dimension allows you to measure the popularity of various clans or user groups. | Populate this dimension by sending the group_id parameter with the join_group event. |
| Dimension | General | Method | The method used to sign up, login, or share (e.g., Google, Twitter, etc.). | Populate this dimension by sending the method parameter with the sign_up, login, or share event. |
| Dimension | General | Percent scrolled | The percentage down the page that the user scrolled. If someone scrolls at least 90% of a page, the value '90' populates the dimension. Otherwise, the dimension is blank. | This dimension is populated automatically by the scroll event if enhanced measurement is enabled. |
| Dimension | General | Search term | The term used to search your website or application. | Populate this dimension by sending the search_term parameter with the search or view_search_results event. |
| Dimension | General | Test data filter name | The name of a data filter in a testing state. You can use data from your data filters that are in a testing state to validate your filters before activating them. | This dimension is populated automatically when you set up data filters in a testing state. Does not apply to subproperties or roll-up properties where the dimension will appear as (not set). |
| Dimension | General | Visible | The text 'true' when an embedded video is visible to the user. | This dimension is populated automatically by the visible parameter if enhanced measurement is enabled. |
| Dimension | Geography | City | The city from which user activity originates.
For example, if someone visits your website from New York City, the text 'New York' populates the dimension. | This dimension is populated automatically. |
| Dimension | Geography | City ID | An ID associated with the city from which user activity originated.
For example, if activity originates from Seattle, the value '1027744' populates the dimension. | This dimension is populated automatically. |
| Dimension | Geography | Continent | The continent from which user activity originated.
For example, if someone visits your websites from the United States, the text 'Americas' populates the dimension. | This dimension is populated automatically. |
| Dimension | Geography | Continent ID | The UN M49 ID associated with the continent from which user activity originated.
For example, if someone visits your website from the United States, the value '019' populates the dimension. | This dimension is populated automatically. |
| Dimension | Geography | Country | The country from which user activity originated.
For example, if someone visits your website from the United States, the text 'United States' populates the dimension. | This dimension is populated automatically. |
| Dimension | Geography | Country ID | The ISO 3166 ID associated with the country from which user activity originated.
For example, if activity originates from the United States, the value 'US' populates the dimension. | This dimension is populated automatically. |
| Dimension | Geography | Region | The geographic region from which user activity originated.
For example, if someone visits your website from New York City, the text 'New York' populates the dimension. If someone visits your website from England, the text 'England' populates the dimension. | This dimension is populated automatically. |
| Dimension | Geography | Region ID | An ID for the geographic region from which user activity originates.
For example, if someone visits your website from New York City, the text 'US-NY' populates the dimension. If someone visits your website from England, the text 'GB-ENG' populates the dimension. | This dimension is populated automatically. |
| Dimension | Geography | Subcontinent | The subcontinent from which user activity originated.
For example, if someone visits your website from the United States, the text 'Northern America' populates the dimension. | This dimension is populated automatically. |
| Dimension | Geography | Subcontinent ID | The UN M49 ID associated with the subcontinent from which user activity originates.
For example, if someone visits your website from the United States, the value '021' populates the dimension. | This dimension is populated automatically. |
| Dimension | Link | Link classes | The HTML class attribute for an outbound link or file download.
For example, if a user clicks a link '<a class="center" href="youtube.com">', this dimension returns 'center'. | This dimension is populated automatically by the link_classes parameter when enhanced measurement is enabled. |
| Dimensions | Link | Link domain | The destination domain of an outbound link or file download.
For example, if a user clicks a link ' | This dimension is populated automatically. |
| Dimension | Link | Link ID | The HTML id attribute for an outbound link or file download.
For example, if a user clicks a link '<a id="socialLinks" href="youtube.com">', this dimension returns 'socialLinks'. | This dimension is populated automatically by the link_id parameter when enhanced measurement is enabled. |
| Dimension | Link | Link text | The link text of a file download. | This dimension is populated automatically by the link_text parameter when enhanced measurement is enabled. |
| Dimension | Link | Link URL | The full URL for an outbound link or file download.
For example, if a user clicks a link '<a href="https://youtube.com/results?search_query=analytics">', this dimension returns 'https://youtube.com/results?search_query=analytics'. | This dimension is populated automatically by the link_url parameter when enhanced measurement is enabled. |
| Dimension | Link | Outbound | The text 'true' when a link leads to a website that's not a part of the property’s domain. | This dimension is populated automatically by the outbound parameter when enhanced measurement is enabled. |
| Dimension | Page / screen | Content group | The content group associated with a page or screen.
For example, if you create a content group for Men's clothing using the value 'mens', the value 'mens' populates the dimension for pages with Men's clothing. | Populate this dimension by sending the content_group parameter. |
| Dimension | Page / screen | Content ID | The ID that you assign to a content group. | Populate this dimension by sending the content_id parameter. |
| Dimension | Page / screen | Content type | The type of content group. | Populate this dimension by sending the content_type parameter. |
| Dimension | Page / screen | Hostname | The subdomain and domain names of a URL that people visited on your website.
For example, the hostname of 'example.com/contact.html' is 'example.com'. | This dimension is populated automatically.
Note that populating the page_location parameter manually overrides the automatically collected value. If you decide to override it, you should use the full URL. |
| Dimension | Page / screen | Landing page | The page path and query string associated with the first page view in a session. | This dimension is populated automatically. |
| Dimension | Page / screen | Page location | The complete URL of the webpage that someone visited on your website.
For example, if someone visits googlemerchandisestore.com/Bags?theme=1, then the complete URL will populate the dimension. | This dimension is populated automatically. |
| Dimension | Page / screen | Page path + query string | The page path and query strings in a URL. These are the parts of the URL that come after the domain.
For example, if someone visits googlemerchandisestore.com/Bags?theme=1, then 'googlemerchandisestore.com' is the domain, 'Bags' is the page path, and 'theme=1' is the query string. | This dimension is populated automatically. |
| Dimension | Page / screen | Page path and screen class | The page path from a website URL and screen class from a mobile application. The page path is the value after the domain.
For example, if someone visits googlemerchandisestore.com/Bags, then 'googlemerchandisestore.com' is the domain and 'Bags' is the page path. | This dimension is populated automatically |
| Dimension | Page / screen | Page referrer | The referring URL, which is the user's previous URL and can be your website's domain or other domains. | This dimension is populated automatically by the page_referrer parameter. |
| Dimension | Page / screen | Page title | The page title that you set on your website. | The page title comes from the <title> tag in your HTML. You can also add the page_title parameter to the config command to send a different page title. Note that the page_title parameter can be used to override the <title> HTML tag. |
| Dimension | Page / screen | Page title and screen class | The page title from a website and screen class from a mobile application. | The page title comes from the <title> tag in your HTML. You can also add the page_title parameter to the config command to send a different page title. Note that the page_title parameter can be used to override the <title> HTML tag. The screen class comes from the class name of the UIViewController or Activity that is currently in focus. |
| Dimension | Page / screen | Page title and screen name | The page title from a website and screen name from a mobile application. | The page title comes from the title tag in your HTML. You can also add the page_title parameter to the config command to send a different page title. Note that the page_title parameter can be used to override the <title> HTML tag. The screen name comes from the name you set for a screen using the Google Analytics for Firebase SDK. |
| Dimensions | Page / Screen | Landing page + query string | The page path and query string associated with the first page view in a session. Learn more | This dimension is populated automatically. |
| Dimension | Platform / device | App store | The store from which your mobile app was downloaded and installed. | This dimension is populated automatically. |
| Dimension | Platform / device | App version | The mobile app's versionName (Android) or short bundle version (iOS) | This dimension is populated automatically. |
| Dimension | Platform / device | Browser | The browser from which user activity originated. Typical browsers include 'Chrome', 'Edge', 'Firefox', 'Internet Explorer', 'Opera', and 'Safari'. | This dimension is populated automatically. |
| Dimension | Platform / device | Browser version | The version of the browser from which user activity originated.
For example, the browser version might be '96.0.4664.110'. | This dimension is populated automatically. |
| Dimension | Platform / device | Device | The mobile device from which user activity originated. | This dimension is populated automatically. |
| Dimension | Platform / device | Device brand | The brand name of the mobile device (for example, Motorola, LG, or Samsung). | This dimension is populated automatically. |
| Dimension | Platform / device | Device category | The type of device from which user activity originated. Device categories include 'desktop', 'mobile', and 'tablet'. | This dimension is populated automatically. |
| Dimension | Platform / device | Device model | The device model name (for example, iPhone 5s or SM-J500M). | This dimension is populated automatically. |
| Dimension | Platform / device | Language | The name of the language of a user's browser or device (for example, 'French', 'English'). | This dimension is populated automatically. |
| Dimension | Platform / device | Language code | The language setting of a user’s browser or device, displayed as the ISO 639 language code (for example, ‘en-us', 'es', 'zh-cn'). | This dimension is populated automatically. |
| Dimension | Platform / device | Mobile model | The mobile device model name (for example, 'iPhone X'). | This dimension is populated automatically. |
| Dimension | Platform / device | Operating system | The operating system used by visitors on your website or application. Typical operating systems include 'Android', 'Chrome OS', 'Macintosh', and 'Windows'. | This dimension is populated automatically. |
| Dimension | Platform / device | Operating system with version | The operating system and version used by visitors on your website or application. | This dimension is populated automatically. |
| Dimension | Platform / device | OS version | The operating system version used by visitors on your website or application. (for example, '9.3.2' or '5.1.1'). | This dimension is populated automatically. |
| Dimension | Platform / device | Platform | The method by which users accessed your website or application. Platforms include 'Android', 'iOS', and 'Web'. | This dimension is populated automatically. |
| Dimension | Platform / device | Screen resolution | The width and height (in pixels) of the screen from which user activity originates. Examples include '1920x1080', '1440x900', and '1366x768'. | This dimension is populated automatically. |
| Dimension | Platform / device | Stream ID | The ID of the stream from which users activity originated. You can find your stream IDs by going to Admin > Data Streams. | This dimension is populated automatically. |
| Dimension | Platform / device | Stream name | The name of the stream from which users activity originated. You can find your stream names by going to Admin > Data Streams. | This dimension is populated automatically. |
| Dimension | Publisher | Ad format | The format of an ad. Typical formats include 'Banner', 'Interstitial', and 'Rewarded'. | Populated automatically when you integrate with AdMob or Google Ad Manager. If you integrate with MoPub, ironSource, or another ad monetization platform for mobile apps, you need to send the ad_impression event to populate the dimension. |
| Dimension | Publisher | Ad source | The source network that served an ad. Typical sources include 'AdMob Network', 'Meta Audience Network', and 'Mediated house ads'. When you integrate with Google Ad Manager, this dimension represents the Google Ad Manager Network name (for example, 'Bloomberg L.P. (Google Ad Manager Network 5262)'. | This dimension is populated automatically when you integrate with AdMob or Google Ad Manager. If you integrate with MoPub, ironSource, or another ad monetization platform for mobile apps, you need to send the ad_impression event to populate the dimension. |
| Dimension | Publisher | Ad unit | The name you chose for an ad unit. When you integrate with Google Ad Manager, this dimension represents Ad unit (all levels). | This dimension is populated automatically when you integrate with AdMob or Google Ad Manager. If you integrate with MoPub, ironSource, or another ad monetization platform for mobile apps, you need to send the ad_impression event to populate the dimension. |
| Dimension | Time | Date | The date when an event was collected, formatted as YYYYMMDD. | This dimension is populated automatically. |
| Dimension | Time | Date + hour (YYMMDDHH) | The date and hour when an event was collected, formatted as YYYYMMDDHH. | This dimension is populated automatically. |
| Dimension | Time | Day | The day of the month when an event was collected, formatted as a two-digit number from 01 to 31. | This dimension is populated automatically. |
| Dimension | Time | Hour | The hour when an event was collected, formatted as a two-digit number from 0 to 23. | This dimension is populated automatically. |
| Dimension | Time | Month | The month when an event was collected, formatted as a two-digit number from 01 to 12. | This dimension is populated automatically. |
| Dimension | Time | Nth day | The number of days since the start of the specified date range. | This dimension is populated automatically. |
| Dimension | Time | Nth hour | The number of hours since the start of the specified date range. | This dimension is populated automatically. |
| Dimension | Time | Nth month | The number of months since the start of the specified date range. | This dimension is populated automatically. |
| Dimension | Time | Nth year | The number of years since the start of the specified date range. | This dimension is populated automatically. |
| Dimension | Time | Week | The week when an event was collected, formatted as a two-digit number from 01 to 53. | This dimension is populated automatically. |
| Dimension | Time | Year | The year when an event was collected, formatted as a four-digit number (e.g., '2020'). | This dimension is populated automatically. |
| Dimensions | Time | Nth week | The number of weeks since the start of the specified date range. Learn more | This dimension is populated automatically. |
| Dimensions | Traffic Source | First user Google Ads keyword text | The Google Ads keyword by which the user was first acquired | This dimension is populated automatically when you link Google Ads and Analytics. |
| Dimension | Traffic source | First user campaign | The campaign by which the user was first acquired. | To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging. |
| Dimension | Traffic source | First user campaign ID | The ID of the campaign by which the user was first acquired. | To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging. |
| Dimension | Traffic source | First user default channel group | The default channel group by which the user was first acquired. | To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging. |
| Dimension | Traffic source | First user manual ad content | The ad content that was used to first acquire a user. | Populate this dimension by manually tagging the destination URLs in your ads with the utm_content parameter. To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging. |
| Dimension | Traffic source | First user manual term | The term that was used to first acquire the user. | Populate this dimension by manually tagging the destination URLs in your ads with the utm_term parameter. To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging. |
| Dimension | Traffic source | First user medium | The medium by which the user was first acquired. | To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging. |
| Dimension | Traffic source | First user source | The source by which the user was first acquired. | To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging. |
| Dimension | Traffic source | First user source/medium | The source and medium by which the user was first acquired. | To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging. |
| Dimension | Traffic source | First user source platform | The initial marketing platform responsible for bringing a user to your website or app. | To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging. |
| Dimension | Traffic source | Session campaign | The campaign that was associated with the start of a session. | To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging. |
| Dimension | Traffic source | Session campaign ID | The ID of the campaign that was associated with the start of a session. | To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging. |
| Dimension | Traffic source | Session default channel group | The default channel group that was associated with the start of a session. | To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging. |
| Dimension | Traffic source | Session manual ad content | The ad content that was associated with the start of a session. | Populate this dimension by manually tagging the destination URLs in your ads with the utm_content parameter. To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging. |
| Dimension | Traffic source | Session manual term | The term that was associated with the start of a session. | Populate this dimension by manually tagging the destination URLs in your ads with the utm_term parameter. To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging. |
| Dimension | Traffic source | Session medium | The medium that was associated with the start of a session. | To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging. |
| Dimensions | Traffic Source | First user CM360 account ID | The account ID associated with the Campaign Manager 360 campaign that acquired a new user. | To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging. |
| Dimensions | Traffic Source | First user CM360 account name | The account name associated with the Campaign Manager 360 campaign that acquired a new user. | To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging. |
| Dimensions | Traffic Source | First user CM360 advertiser ID | The advertiser ID associated with the Campaign Manager 360 campaign that acquired a new user. | To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging. |
| Dimensions | Traffic Source | First user CM360 advertiser name | The advertiser name associated with the Campaign Manager 360 campaign that acquired a new user. | To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging. |
| Dimensions | Traffic Source | First user CM360 campaign ID | The ID associated with the Campaign Manager 360 campaign that acquired a new user. | To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging. |
| Dimensions | Traffic Source | First user CM360 campaign name | The name of the Campaign Manager 360 campaign that acquired a new user. | To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging. |
| Dimensions | Traffic Source | First user CM360 creative format | The creative format of the Campaign Manager 360 campaign that acquired a new user. | To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging. |
| Dimensions | Traffic Source | First user CM360 creative ID | The medium of the Campaign Manager 360 campaign. | To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging. |
| Dimensions | Traffic Source | First user CM360 creative name | The creative name of the Campaign Manager 360 campaign that acquired a new user. | To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging. |
| Dimensions | Traffic Source | First user CM360 creative type | The creative type name of the Campaign Manager 360 campaign that acquired a new user. | To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging. |
| Dimensions | Traffic Source | First user CM360 creative type ID | The creative type name of the Campaign Manager 360 campaign that acquired a new user. | To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging. |
| Dimensions | Traffic Source | First user CM360 creative version | The creative version of the Campaign Manager 360 campaign that acquired a new user. | To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging. |
| Dimensions | Traffic Source | First user CM360 medium | The medium of the Campaign Manager 360 campaign that acquired a new user. | To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging. |
| Dimensions | Traffic Source | First user CM360 placement cost structure | The placement cost structure of the Campaign Manager 360 campaign that acquired a new user. | To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging. |
| Dimensions | Traffic Source | First user CM360 placement ID | The placement ID of the Campaign Manager 360 campaign that acquired a new user. | To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging. |
| Dimensions | Traffic Source | First user CM360 placement name | The placement name of the Campaign Manager 360 campaign that acquired a new user. | To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging. |
| Dimensions | Traffic Source | First user CM360 rendering ID | The rendering ID of the Campaign Manager 360 campaign that acquired a new user. | To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging. |
| Dimensions | Traffic Source | First user CM360 site ID | The site ID of the Campaign Manager 360 campaign that acquired a new user. | To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging. |
| Dimensions | Traffic Source | First user CM360 site name | The site name of the Campaign Manager 360 campaign that acquired a new user. | To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging. |
| Dimensions | Traffic Source | First user CM360 source | The source of the Campaign Manager 360 campaign that acquired a new user. | To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging. |
| Dimensions | Traffic Source | First user CM360 source / medium | The source and medium of the Campaign Manager 360 campaign that acquired a new user. | To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging. |
| Dimensions | Traffic Source | First user DV360 advertiser ID | The advertiser ID associated with the Display & Video 360 campaign that acquired a new user. | To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging. |
| Dimensions | Traffic Source | First user DV360 advertiser name | The advertiser name associated with the Display & Video 360 campaign that acquired a new user. | To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging. |
| Dimensions | Traffic Source | First user DV360 campaign ID | The ID of the Display & Video 360 campaign that acquired a new user. | To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging. |
| Dimensions | Traffic Source | First user DV360 campaign name | The name of the Display & Video 360 campaign that acquired a new user. | To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging. |
| Dimensions | Traffic Source | First user DV360 creative format | The creative format of the Display & Video 360 campaign that acquired a new user. | To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging. |
| Dimensions | Traffic Source | First user DV360 creative ID | The creative ID of the Display & Video 360 campaign that acquired a new user. | To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging. |
| Dimensions | Traffic Source | First user DV360 creative name | The creative name of the Display & Video 360 campaign that acquired a new user. | To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging. |
| Dimensions | Traffic Source | First user DV360 exchange ID | The exchange ID of the Display & Video 360 campaign that acquired a new user. | To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging. |
| Dimensions | Traffic Source | First user DV360 exchange name | The exchange name of the Display & Video 360 campaign that acquired a new user. | To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging. |
| Dimensions | Traffic Source | First user DV360 insertion order ID | The insertion order ID of the Display & Video 360 campaign that acquired a new user. | To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging. |
| Dimensions | Traffic Source | First user DV360 insertion order name | The insertion order name of the Display & Video 360 campaign that acquired a new user. | To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging. |
| Dimensions | Traffic Source | First user DV360 line item ID | The line item ID of the Display & Video 360 campaign that acquired a new user. | To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging. |
| Dimensions | Traffic Source | First user DV360 line item name | The line item name of the Display & Video 360 campaign that acquired a new user. | To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging. |
| Dimensions | Traffic Source | First user DV360 medium | The medium of the Display & Video 360 campaign that acquired a new user. | To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging. |
| Dimensions | Traffic Source | First user DV360 partner ID | The partner ID of the Display & Video 360 campaign that acquired a new user. | To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging. |
| Dimensions | Traffic Source | First user DV360 partner name | The partner name of the Display & Video 360 campaign that acquired a new user. | To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging. |
| Dimensions | Traffic Source | First user DV360 source | The source of the Display & Video 360 campaign that acquired a new user. | To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging. |
| Dimensions | Traffic Source | First user DV360 source / medium | The source and medium of the Display & Video 360 campaign that acquired a new user. | To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging. |
| Dimensions | Traffic Source | First user Google Ads account name | The Google Ads account name by which the user was first acquired. | This dimension is populated automatically when you link Google Ads and Analytics. |
| Dimensions | Traffic Source | First user Google Ads ad group ID | The Google Ads ad group ID by which the user was first acquired. | This dimension is populated automatically when you link Google Ads and Analytics. |
| Dimensions | Traffic Source | First user Google Ads ad group name | The Google Ads ad group name by which the user was first acquired. | This dimension is populated automatically when you link Google Ads and Analytics. |
| Dimensions | Traffic Source | First user Google Ads ad network type | The Google Ads ad network type by which the user was first acquired. | This dimension is populated automatically when you link Google Ads and Analytics. |
| Dimensions | Traffic Source | First user Google Ads campaign | The name of the marketing campaign in Google Ads by which the user was first acquired. Learn more | This dimension is populated automatically when you link Google Ads and Analytics. |
| Dimensions | Traffic Source | First user Google Ads query | The Google Ads search query by which the user was first acquired. | This dimension is populated automatically when you link Google Ads and Analytics. |
| Dimensions | Traffic Source | First user manual campaign ID | The manual Campaign ID that originally acquired the user. Identifies the manual campaign. Populated by utm_id URL parameter. | Populate this dimension by manually tagging the destination URLs in your ads with the utm_content parameter. To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging. |
| Dimensions | Traffic Source | First user manual campaign name | The manual Campaign Name that originally acquired the user. The name of the manual campaign. Populated by utm_campaign URL parameter. To learn more, see Collect campaign data with custom URLs. | Populate this dimension by manually tagging the destination URLs in your ads with the utm_content parameter. To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging. |
| Dimensions | Traffic Source | First user manual medium | The manual Medium that originally acquired the user. The marketing medium used in the referral. For example, cpc. Populated by utm_medium URL parameter. | Populate this dimension by manually tagging the destination URLs in your ads with the utm_content parameter. To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging. |
| Dimensions | Traffic Source | First user manual source | The manual Source that originally acquired the user. The referrer. Populated by utm_source URL parameter. | Populate this dimension by manually tagging the destination URLs in your ads with the utm_content parameter. To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging. |
| Dimensions | Traffic Source | First user manual source / medium | The manual Source Medium that originally acquired the user. A combination of the source and medium. | Populate this dimension by manually tagging the destination URLs in your ads with the utm_content parameter. To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging. |
| Dimensions | Traffic Source | First user manual source platform | The manual Source Platform that originally acquired the user. The platform responsible for directing traffic to a given Analytics property. Populated by utm_source_platform URL parameter. | Populate this dimension by manually tagging the destination URLs in your ads with the utm_content parameter. To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging. |
| Dimensions | Traffic Source | First user medium | The medium by which the user was first acquired. | Populate this dimension by manually tagging the destination URLs in your ads with the utm_content parameter. To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging. |
| Dimensions | Traffic Source | First user SA360 ad group ID | The ad group ID of the Search Ads 360 campaign that acquired a new user. | To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging. |
| Dimensions | Traffic Source | First user SA360 campaign | The campaign name of the Search Ads 360 campaign that acquired a new user. | To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging. |
| Dimensions | Traffic Source | First user SA360 ad group name | The SA360 Ad Group Name that originally acquired the user. SA360 Ad groups contain ads and keywords that relate to each other. | To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto tagging. |
| Dimensions | Traffic Source | First user manual creative format | The manual Creative Format that originally acquired the user. Identifies the creative format used in the ad. Populated by utm_creative_format URL parameter. | Populate this dimension by manually tagging the destination URLs in your ads with the utm_content parameter. To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging. |
| Dimensions | Traffic Source | First user SA360 campaign ID | The campaign ID of the Search Ads 360 campaign that acquired a new user. | To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging. |
| Dimensions | Traffic Source | First user SA360 engine account ID | The SA360 Engine Account ID that originally acquired the user. Identifies the SA360 engine account. | To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging. |
| Dimensions | Traffic Source | First user SA360 engine account name | The SA360 Engine Account Name that originally acquired the user. A SA360 engine account contains campaigns, ad groups, and other items from an advertising account. To learn more, see SA360 engine account. | To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging. |
| Dimensions | Traffic Source | First user SA360 engine account type | The SA360 Engine Account Type that originally acquired the user. The type of engine used by the search engine account. | To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging. |
| Dimensions | Traffic Source | First user SA360 keyword text | The SA360 Keyword Text that originally acquired the user. The keywords that matched the search query. | To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging. |
| Dimensions | Traffic Source | First user SA360 manager account ID | The manager account ID of the Search Ads 360 campaign that acquired a new user. | To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging. |
| Dimensions | Traffic Source | First user SA360 manager account name | The manager account name of the Search Ads 360 campaign that acquired a new user. | To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging. |
| Dimensions | Traffic Source | First user SA360 medium | The SA360 Medium that originally acquired the user. The payment mode used in ad buying. For example, cpc. | To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging. |
| Dimensions | Traffic Source | First user SA360 query | The SA360 Query that originally acquired the user. The search query typed by the user. | To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging. |
| Dimensions | Traffic Source | First user SA360 source | The SA360 Source that originally acquired the user. The search query happened on this site. | To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging. |
| Dimensions | Traffic Source | First user SA360 source / medium | The SA360 Source Medium that originally acquired the user. A combination of the source and medium | To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging. |
| Dimensions | Traffic source | Session CM360 account ID | The account ID associated with the Campaign Manager 360 campaign that acquired a new session. | To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging. |
| Dimensions | Traffic source | Session CM360 account name | The account name associated with the Campaign Manager 360 campaign that acquired a new session. | To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging. |
| Dimensions | Traffic source | Session CM360 advertiser ID | The advertiser ID associated with the Campaign Manager 360 campaign that acquired a new session. | To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging. |
| Dimensions | Traffic source | Session CM360 advertiser name | The account name associated with the Campaign Manager 360 campaign that acquired a new session. | To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging. |
| Dimensions | Traffic source | Session CM360 campaign ID | The ID associated with the Campaign Manager 360 campaign that acquired a new session. | To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging. |
| Dimensions | Traffic source | Session CM360 campaign name | The name of the Campaign Manager 360 campaign that acquired a new session. | To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging. |
| Dimensions | Traffic source | Session CM360 creative format | The creative format of the Campaign Manager 360 campaign that acquired a new session. | To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging. |
| Dimensions | Traffic source | Session CM360 creative ID | The creative format of the Campaign Manager 360 campaign that acquired a new session. | To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging. |
| Dimensions | Traffic source | Session CM360 creative name | The creative name of the Campaign Manager 360 campaign that acquired a new session. | To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging. |
| Dimensions | Traffic source | Session CM360 creative type | The creative type name of the Campaign Manager 360 campaign that acquired a new session. | To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging. |
| Dimensions | Traffic source | Session CM360 creative type ID | The creative type ID of the Campaign Manager 360 campaign that acquired a new session. | To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging. |
| Dimensions | Traffic source | Session CM360 creative version | The creative version of the Campaign Manager 360 campaign that acquired a new session. | To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging. |
| Dimensions | Traffic source | Session CM360 placement cost structure | The placement cost structure of the Campaign Manager 360 campaign that acquired a new session. | To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging. |
| Dimensions | Traffic source | Session CM360 placement ID | The placement ID of the Campaign Manager 360 campaign that acquired a new session. | To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging. |
| Dimensions | Traffic source | Session CM360 medium | The medium of the Campaign Manager 360 campaign that acquired a new session. | To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging. |
| Dimensions | Traffic source | Session CM360 placement name | The placement name of the Campaign Manager 360 campaign that acquired a new session. | To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging. |
| Dimensions | Traffic source | Session CM360 rendering ID | The rendering ID of the Campaign Manager 360 campaign that acquired a new session. | To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging. |
| Dimensions | Traffic source | Session CM360 site ID | The site ID of the Campaign Manager 360 campaign that acquired a new session. | To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging. |
| Dimensions | Traffic source | Session CM360 site name | The site name of the Campaign Manager 360 campaign that acquired a new session. | To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging. |
| Dimensions | Traffic source | Session CM360 source | The source of the Campaign Manager 360 campaign that acquired a new session. | To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging. |
| Dimensions | Traffic source | Session CM360 source / medium | The source and medium of the Campaign Manager 360 campaign that acquired a new session. | To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging. |
| Dimensions | Traffic source | Session default channel group | The default channel group that referred the user's session. Channel groups are rule-based definitions of your traffic sources. These default system definitions reflect Analytics' current view of what constitutes each channel. | To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging. |
| Dimensions | Traffic source | Session DV360 advertiser ID | The advertiser ID associated with the Display & Video 360 campaign that acquired a new session. | To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging. |
| Dimensions | Traffic source | Session DV360 advertiser name | The advertiser name associated with the Display & Video 360 campaign that acquired a new session. | To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging. |
| Dimensions | Traffic source | Session DV360 campaign ID | The ID of the Display & Video 360 campaign that acquired a new session. | To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging. |
| Dimensions | Traffic source | Session DV360 campaign name | The name of the Display & Video 360 campaign that acquired a new session. | To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging. |
| Dimensions | Traffic source | Session DV360 creative format | The creative format of the Display & Video 360 campaign that acquired a new session. | To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging. |
| Dimensions | Traffic source | Session DV360 creative ID | The creative ID of the Display & Video 360 campaign that acquired a new session. | To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging. |
| Dimensions | Traffic source | Session DV360 creative name | The creative name of the Display & Video 360 campaign that acquired a new session. | To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging. |
| Dimensions | Traffic source | Session DV360 exchange ID | The exchange ID of the Display & Video 360 campaign that acquired a new session. | To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging. |
| Dimensions | Traffic source | Session DV360 exchange name | The exchange name of the Display & Video 360 campaign that acquired a new session. | To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging. |
| Dimensions | Traffic source | Session DV360 insertion order ID | The insertion order ID of the Display & Video 360 campaign that acquired a new session. | To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging. |
| Dimensions | Traffic source | Session DV360 insertion order name | The insertion order name of the Display & Video 360 campaign that acquired a new session. | To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging. |
| Dimensions | Traffic source | Session DV360 line item ID | The line item ID of the Display & Video 360 campaign that acquired a new session. | To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging. |
| Dimensions | Traffic source | Session DV360 line item name | The partner name of the Display & Video 360 campaign that acquired a new session. | To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging. |
| Dimensions | Traffic source | Session DV360 medium | The medium of the Display & Video 360 campaign that acquired a new session. | To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging. |
| Dimensions | Traffic source | Session DV360 partner ID | The partner ID of the Display & Video 360 campaign that acquired a new session. | To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging. |
| Dimensions | Traffic source | Session DV360 partner name | The partner name of the Display & Video 360 campaign that acquired a new session. | To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging. |
| Dimensions | Traffic source | Session DV360 source | The source of the Display & Video 360 campaign that acquired a new session. | To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging. |
| Dimensions | Traffic source | Session DV360 source / medium | The source and medium of the Display & Video 360 campaign that acquired a new session. | To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging. |
| Dimensions | Traffic source | Session Google Ads account name | The name of the Google Ads account name that referred the user's session. | This dimension is populated automatically when you link Google Ads and Analytics. |
| Dimensions | Traffic source | Session Google Ads ad group ID | The Google Ads ad group ID that referred the user's session. | This dimension is populated automatically when you link Google Ads and Analytics. |
| Dimensions | Traffic source | Session Google Ads ad group name | The name of the Google Ads ad group to which the user's session is attributed. | This dimension is populated automatically when you link Google Ads and Analytics. |
| Dimensions | Traffic source | Session Google Ads ad network type | The ad network that referred the user's session. | This dimension is populated automatically when you link Google Ads and Analytics. |
| Dimensions | Traffic source | Session Google Ads ad network type | The ad network that referred the user's session. | This dimension is populated automatically when you link Google Ads and Analytics. |
| Dimensions | Traffic source | Session Google Ads customer ID | The Google Ads customer ID that referred the user's session. | This dimension is populated automatically when you link Google Ads and Analytics. |
| Dimensions | Traffic source | Session Google Ads keyword text | The site ID of the Campaign Manager 360 campaign that acquired a new session. | This dimension is populated automatically when you link Google Ads and Analytics. |
| Dimensions | Traffic source | Session Google Ads query | The Google Ads query that referred the user's session. | This dimension is populated automatically when you link Google Ads and Analytics. |
| Dimensions | Traffic source | Session manual campaign ID | The manual Campaign ID that led to the session. Identifies the manual campaign. Populated by utm_id URL parameter. | Populate this dimension by manually tagging the destination URLs in your ads with the utm_content parameter. To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging. |
| Dimensions | Traffic source | Session manual campaign name | The manual Campaign Name that led to the session. The name of the manual campaign. Populated by utm_campaign URL parameter. To learn more, see Collect campaign data with custom URLs. | Populate this dimension by manually tagging the destination URLs in your ads with the utm_content parameter. To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging. |
| Dimensions | Traffic source | Session manual creative format | The manual Creative Format that led to the session. Identifies the creative format used in the ad. Populated by utm_creative_format URL parameter. | Populate this dimension by manually tagging the destination URLs in your ads with the utm_content parameter. To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging. |
| Dimensions | Traffic source | Session manual medium | The manual Medium that led to the session. The marketing medium used in the referral. For example, cpc. Populated by utm_medium URL parameter. | Populate this dimension by manually tagging the destination URLs in your ads with the utm_content parameter. To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging. |
| Dimensions | Traffic source | Session manual source | The manual Source that led to the session. The referrer. Populated by utm_source URL parameter. | Populate this dimension by manually tagging the destination URLs in your ads with the utm_content parameter. To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging. |
| Dimensions | Traffic source | Session manual source / medium | The manual Source Medium that led to the session. A combination of the source and medium. | Populate this dimension by manually tagging the destination URLs in your ads with the utm_content parameter. To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging. |
| Dimensions | Traffic source | Session manual source platform | The manual Source Platform that led to the session. The platform responsible for directing traffic to a given Analytics property. Populated by utm_source_platform URL parameter. | Populate this dimension by manually tagging the destination URLs in your ads with the utm_content parameter. To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging. |
| Dimensions | Traffic source | Session source | The site that referred the user's session. | To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging. |
| Dimensions | Traffic source | Session source / medium | The source and medium that referred the user's session. This dimension describes where users come from when they start a new session. Unlike the First user source / medium dimensions, the Session source / medium dimension changes each time a user visits your website or app. Learn more | To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging. |
| Dimensions | Traffic source | Session source platform | The source platform that was associated with the start of a session. Learn more | To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging. |
| Dimension | User | Audience name | The name of an audience that users belong to during the date range selected. Current user behavior does not affect historical audience membership in reports. | This dimension is populated automatically when you create audiences. |
| Dimension | User | New / established | New and established users who first opened your app or visited your website within the last 7 days. | This dimension is populated automatically. |
| Dimension | User | Signed in with user ID | The text 'yes' when you collect a user_id, which can help you connect separate sessions to an individual user. | This dimension is populated automatically. |
| Dimension | User lifetime | First session date | The date, in the format YYYYMMDD, when a user was first acquired. First session date includes data about users who open a progressive web application (PWA) or instant app without installing the app. | This dimension is populated automatically. |
| Dimension | User lifetime | First visit date | The date, in the format YYYYMMDD, when a user was first acquired. | This dimension is populated automatically. |
| Dimension | User lifetime | First purchase date | The date of the user's first purchase. | Populate this dimension by sending the purchase event. |
| Dimension | User lifetime | Last active date | The date of the user's most recent engagement. | This dimension is populated automatically. |
| Dimension | User lifetime | Last audience name | The name of an audience that users currently belong to. | This dimension is populated automatically when you create audiences. |
| Dimension | User lifetime | Last platform | The method by which a user most recently accessed your website or application. Platforms include 'Android', 'iOS', and 'Web'. | This dimension is populated automatically. |
| Dimension | User lifetime | Last purchase date | The date of the user's most recent purchase. | Populate this dimension by sending the purchase event. |
| Dimension | Video | Video provider | The source of the video (for example, 'youtube'). | This dimension is populated automatically by the video_provider parameter when enhanced measurement is enabled. |
| Dimension | Video | Video title | The title of the video. | This dimension is populated automatically by the video_title parameter when enhanced measurement is enabled. |
| Dimension | Video | Video URL | The url of the video. | This dimension is populated automatically by the video_url parameter when enhanced measurement is enabled. |
| Metrics | Advertising | Google Ads clicks | The total number of times users clicked on your advertising campaign through the Google Ads platform. | This dimension is populated automatically when you link Google Ads and Analytics. |
| Metrics | Advertising | Google Ads cost | The total amount you paid for your advertising campaign through the Google Ads platform. | This dimension is populated automatically when you link Google Ads and Analytics. |
| Metrics | Advertising | Google Ads cost per click | The average cost you paid per click for your advertising campaign through the Google Ads platform. | This dimension is populated automatically when you link Google Ads and Analytics. |
| Metrics | Advertising | Google Ads impressions | The total number of times your advertising campaign was shown to users through the Google Ads platform. | This dimension is populated automatically when you link Google Ads and Analytics. |
| Metrics | Advertising | Google Ads video views | The total number of times your Google Ads video content was viewed by potential customers to help you measure the performance of your video ads. | This dimension is populated automatically when you link Google Ads and Analytics. |
| Metrics | Advertising | Non-Google clicks | The total number of times users clicked on your ad. | This dimension is populated automatically when you link Google Ads and Analytics. Non-Google clicks The total number of times users clicked on your ad. This dimension is populated automatically when you import cost data. |
| Metrics | Advertising | Non-Google cost | The total cost of your advertising campaign. | This dimension is populated automatically when you import cost data. |
| Metrics | Advertising | Non-Google cost per click | The average amount you paid per click for your advertising campaign. | This dimension is populated automatically when you import cost data. |
| Metrics | Advertising | Non-Google cost per conversion | The average cost you paid per conversion for your advertising campaign. | This dimension is populated automatically when you import cost data. |
| Metrics | Advertising | Non-Google impressions | The total number of times your advertising campaign was shown to users. | This dimension is populated automatically when you import cost data. |
| Metrics | Advertising | Return on non-Google ad spend |
The total amount of revenue earned for every dollar spent on non-Google advertising. Return on non-Google ad spend = (Total ad revenue + purchase revenue + in-app purchase revenue + subscriptions - refunds) / Data Import cost | This dimension is populated automatically when you import cost data. |
| Metrics | Ecommerce > Event scoped | Add to carts | The number of times users added items to their shopping carts. | Populate this metric by sending the add_to_cart event. |
| Metrics | Ecommerce > Event scoped | Checkouts | The number of times users started the checkout process. | Populate this metric by sending the begin_checkout event. |
| Metrics | Ecommerce > Event scoped | Gross purchase revenue | The sum of revenue from purchases made on your website or app. Gross purchase revenue = purchases + in-app purchases + subscriptions | This metric is the sum of the purchase, in_app_purchase, app_store_subscription_renew, and app_store_subscription_convert events. Important: If you're missing revenue data for this metric, see Fix missing revenue data for troubleshooting tips. |
| Metrics | Ecommerce > Event scoped | Item-list click events | The number of times users clicked an item that appeared in a list. | Populate this metric by sending the select_item event. |
| Metrics | Ecommerce > Event scoped | Item-list view events | The number of times an item list was viewed. | Populate this metric by sending the view_item_list event. |
| Metrics | Ecommerce > Event scoped | Item view events | The number of times an item was viewed. | Populate this metric by sending the view_item event. |
| Metrics | Ecommerce > Event scoped | Promotion clicks | The number of times an item promotion was clicked. | Populate this metric by sending the select_promotion event. |
| Metrics | Ecommerce > Event scoped | Promotion views | The number of times an item promotion was viewed. | Populate this metric by sending the view_promotion event. |
| Metrics | Ecommerce > Event scoped | Purchase revenue | The sum of revenue from purchases made on your website or app, minus any refunds given. Purchase revenue = purchases + in-app purchases + subscriptions - refund | This metric is the sum of the purchase, in_app_purchase, app_store_subscription_renew, and app_store_subscription_convert events minus the refund events. Important: If you're missing revenue data for this metric, see Fix missing revenue data for troubleshooting tips. |
| Metrics | Ecommerce > Event scoped | Purchases | The number of purchases on your website or app. | Populate this metric by sending the purchase event. |
| Metrics | Ecommerce > Event scoped | Refund amount | The total amount from refunds given on your website or app. | This metric is populated from the refund and app_store_refund events. |
| Metrics | Ecommerce > Event scoped | Refunds | The number of refunds on your website or app. | Populate this metric by sending the refund event. |
| Metrics | Ecommerce > Event scoped | Shipping amount | The shipping amount associated with a transaction. | Populate this dimension by sending the event-level shipping parameter in the purchase event. |
| Metrics | Ecommerce > Event scoped | Tax amount | The tax amount associated with a transaction. | Populate this event-level dimension by sending the event-level tax parameter in the purchase event. |
| Metrics | Ecommerce > Event scoped | Transactions | The number of completed purchases on your site. | Populate this metric by sending the purchase event. |
| Metrics | Ecommerce > Event scoped | Transactions per purchaser | The average number of purchases per buyer for the selected time frame. | Populate this metric by sending the purchase event. |
| Metrics | Ecommerce > Event scoped | Ecommerce purchases | The number of times users completed a purchase. | Populate this metric by sending the purchase event. |
| Metrics | Ecommerce > Event scoped | Gross item revenue | The total revenue from items only, excluding tax and shipping. Item revenue = price x quantity
| This metric is the sum of the purchase event.
Important: If you're missing revenue data for this metric, see Fix missing revenue data for troubleshooting tips. |
| Metrics | Ecommerce > Item scoped | Item discount amount | The total cost of an item discount, calculated by multiplying the discount and item quantity. The metric is populated using the discount and quantity parameters from an ecommerce event. Learn more | Populate this metric by sending the item-level discount and item-level quantity parameters through an online-sales event. |
| Metrics | Ecommerce > Item scoped | Item quantity | The number of units for a single item included in ecommerce events. | Populate this metric by sending the quantity parameter with an ecommerce event. |
| Metrics | Ecommerce > Item scoped | Item refund amount | The total refund amount issued to the customer (e.g., $142.23). Learn more | This metric is populated from the refund events. |
| Metrics | Ecommerce > Item scoped | Item revenue | The total revenue from items only, excluding tax and shipping, subtracted by refunds. Item revenue = price x quantity - refunds
| This metric is populated using the purchase and refund events. Important: If you're missing revenue data for this metric, see Fix missing revenue data for troubleshooting tips. |
| Metrics | Ecommerce > Item scoped | Items added to cart | The number of items added to a shopping cart (e.g., 1, 2, 3). Learn more | Populate this metric by sending an items array with the add_to_cart event. |
| Metrics | Ecommerce > Item scoped | Items checked out | The number of items in the customer's shopping cart when the customer initiated the checkout process. Learn more | Populate this metric by sending an items array with the begin_checkout event. |
| Metrics | Ecommerce > Item scoped | Items clicked in list | The number of items that the customer clicked in a list of items. Learn more | Populate this metric by sending an items array with the select_item event. |
| Metrics | Ecommerce > Item scoped | Items clicked in promotion | The number of items that the customer clicked in a promotion. Learn more | Populate this metric by sending an items array with the select_promotion event. |
| Metrics | Ecommerce > Item scoped | Items purchased | The number of units for a single item included in purchase events. Learn more | Populate this metric by sending an items array with the purchase event. |
| Metrics | Ecommerce > Item scoped | Items viewed | The number of items that the customer viewed. Learn more | Populate this metric by sending an items array with the view_item event. |
| Metrics | Ecommerce > Item scoped | Items viewed in list | The number of items that the customer viewed in a list of items. Learn more | Populate this metric by sending an items array with the view_item_list event. |
| Metrics | Ecommerce > Item scoped | Items viewed in promotion | The number of items that the customer viewed in a promotion. Learn more | Populate this metric by sending an items array with the view_promotion event. |
| Metrics | Ecommerce > Event scoped | Product revenue | Product revenue = (purchase revenue + in-app purchase revenue + subscription revenue). | This metric is the sum of the purchase, in_app_purchase, app_store_subscription_renew, and app_store_subscription_convert events. |
| Metrics | Event | Key events | The number of times users triggered a key event. | Populate this metric by marking an event as a key event. |
| Metrics | Event | Event count | The number of times users triggered an event. | This dimension is populated automatically. |
| Metrics | Event | Event count per active user | The average number of events triggered per user over the selected time period.
Event count per active user = Event count / Active users | This dimension is populated automatically. |
| Metrics | Event | Event value | The sum of all value parameters supplied with an event. You can use this context-sensitive metric to capture data that's important to you (e.g., revenue, time, distance).
Event value differs from purchase revenue in that event value combines realized and unrealized values. Realized values come from purchase events, and unrealized values come from other events (e.g., a gem_referral event with an event value of 5.). Event value isn't currency converted. | Populate this metric by including the value parameter. |
| Metrics | Event | Events per session | The average number of events per session. | This dimension is populated automatically. |
| Metrics | Event | First opens | The number of times your users opened your application for the first time. | This metric is populated automatically by the first_open event. |
| Metrics | Event | First visits | The number of times your users opened your website for the first time. | This metric is populated automatically by the first_visit event. |
| Metrics | Page / screen | Elapsed time from last page request | Average time in seconds it takes for each event to load, calculated from the time of the last user-initiated page request. | This dimension is populated automatically. |
| Metrics | Page / screen | Entrances | The number of times that the first event recorded in a session occurred on a page or screen. Learn more about entrances | This dimension is populated automatically. |
| Metrics | Page / screen | Exits | The number of times that the last event recorded for a session occurred on a page or screen. Learn more about exits | This dimension is populated automatically. |
| Metrics | Page / screen | Views | The number of mobile app screens or web pages your users saw. Repeated views of a single screen or page are counted. | This dimension is populated automatically. |
| Metrics | Page / screen | Views per active user | The average number of mobile app screens or web pages viewed per active user. | This dimension is populated automatically. |
| Metrics | Predictive | Churn probability | The probability that a user who was active on your app or site in the last 7 days will not be active in the next 7 days. |
This dimension is populated automatically. Learn more about predictive metrics |
| Metrics | Predictive | In-app purchase probability | The probability that a user who was active in the last 28 days will make an in-app purchase in the next 7 days. |
This dimension is populated automatically. Learn more about predictive metrics |
| Metrics | Predictive | Predicted revenue | The revenue expected from all purchase key events within the next 28 days from a user who was active in the last 28 days. |
This dimension is populated automatically. Learn more about predictive metrics |
| Metrics | Predictive | Purchase probability | The probability that a user who was active in the last 28 days will make a purchase in the next 7 days. |
This dimension is populated automatically. Learn more about predictive metrics |
| Metrics | Publisher | Ad exposure | (App only) The total time that your ad units were shown to a user (in milliseconds). | This metric is populated automatically when you integrate with AdMob or Google Ad Manager. If you integrate with MoPub, ironSource, or another ad monetization platform for mobile apps, you need to send the ad_impression event to populate the dimension. |
| Metrics | Publisher | Ad revenue | The sum of the advertising revenue for a user. | This metric is populated automatically when you integrate with AdMob or Google Ad Manager. If you integrate with MoPub, ironSource, or another ad monetization platform for mobile apps, you need to send the ad_impression event to populate the dimension. |
| Metrics | Publisher | Ad unit exposure | (App only) The time that a given ad unit was shown to a user (in milliseconds). | This metric is populated automatically when you integrate with AdMob or Google Ad Manager. If you integrate with MoPub, ironSource, or another ad monetization platform for mobile apps, you need to send the ad_impression event to populate the dimension. |
| Metrics | Revenue | Average revenue per user (ARPU) | Average revenue per user (ARPU) is the total revenue generated on average from each active user, whether they made a purchase or not. ARPU = (Total ad revenue + purchase revenue + in-app purchase revenue + subscriptions - refunds) / Active users | To learn how to populate this metric, see Purchase revenue.
Important: If you're missing revenue data for this metric, see Fix missing revenue data for troubleshooting tips. |
| Metrics | Revenue | ARPU | Average revenue per active user (ARPU) is the total revenue generated on average from each active user, whether they made a purchase or not. ARPU = (Total ad revenue + purchase revenue + in-app purchase revenue + subscriptions) / Active users | To learn how to populate this metric, see Total revenue.
Important: If you're missing revenue data for this metric, see Fix missing revenue data for troubleshooting tips. |
| Metrics | Revenue | Average daily revenue | Average daily revenue The average total revenue for a day over the selected time frame. | To learn how to populate this metric, see Total revenue.
Important: If you're missing revenue data for this metric, see Fix missing revenue data for troubleshooting tips. |
| Metrics | Revenue | Average purchase revenue | The average purchase revenue over the selected time frame. | To learn how to populate this metric, see Purchase revenue. Important: If you're missing revenue data for this metric, see Fix missing revenue data for troubleshooting tips. |
| Metrics | Revenue | Average purchase revenue per active user | The sum of the purchase revenue per active user. | To learn how to populate this metric, see Purchase revenue. Important: If you're missing revenue data for this metric, see Fix missing revenue data for troubleshooting tips. |
| Metrics | Revenue | Max daily revenue | The maximum total revenue for a day over the selected time frame. | To learn how to populate this metric, see Total revenue. Important: If you're missing revenue data for this metric, see Fix missing revenue data for troubleshooting tips. |
| Metrics | Revenue | Min daily revenue | The minimum total revenue for a day over the selected time frame. | To learn how to populate this metric, see Total revenue. Important: If you're missing revenue data for this metric, see Fix missing revenue data for troubleshooting tips. |
| Metrics | Revenue | Total revenue | The total revenue from purchases, in-app purchases, subscriptions, and ad revenue. Total revenue = purchases + in-app purchases + subscriptions + ad revenue - refunds | This metric is the sum of the purchase, in_app_purchase, app_store_subscription_renew, and app_store_subscription_convert events, as well as ad revenue. ad_revenue is populated via the Google AdMob integration, Google Ad Manager integration, or by sending the ad_impression event from a third-party integration.
Important: If you're missing revenue data for this metric, see Fix missing revenue data for troubleshooting tips. |
| Metrics | Revenue | Combined revenue per cohort total first opens | Combined revenue per cohort total first opens = (Total ad revenue + purchase revenue + in-app purchase revenue + subscriptions - refunds) / Cohort of Total First Opens | To learn how to populate this metric, see Total revenue. |
| Metrics | Revenue | Combined revenue per cohort total first visits and first opens | Combined revenue per cohort total first visits and first opens = (Total ad revenue + purchase revenue + in-app purchase revenue + subscriptions - refunds) / (Cohort of Total First Opens + Cohort of Total First Visits) | To learn how to populate this metric, see Total revenue. |
| Metrics | Revenue | Combined revenue per cohort total first visits | Combined revenue per cohort total first visits = (Total ad revenue + purchase revenue + in-app purchase revenue + subscriptions - refunds) / Cohort of Total First Visits | To learn how to populate this metric, see Total revenue. |
| Metrics | Search Console | Organic Google search average position | The average ranking of your website URLs for the queries reported from Search Console.
For example, if your site's URL appears at position 3 for one query and position 7 for another query, the average position would be 5 (3+7/2). | This metric requires an active Search Console link. |
| Metrics | Search Console | Organic Google search click through rate | The organic Google Search click through rate reported from Search Console. Click through rate is clicks per impression. This metric is returned as a fraction; for example, 0.0588 means about 5.88% of impressions resulted in a click. | This metric requires an active Search Console link. |
| Metrics | Search Console | Organic Google search clicks | The number of organic Google Search clicks reported from Search Console. | This metric requires an active Search Console link. |
| Metrics | Search Console | Organic Google search impressions | The number of organic Google Search impressions reported from Search Console. | This metric requires an active Search Console link. |
| Metrics | Session | Average session duration | The average duration (in seconds) of users' sessions. | This dimension is populated automatically. |
| Metrics | Session | Bounce rate | The percentage of sessions that were not engaged sessions. Learn more about bounce rate
Bounce rate = not engaged sessions / total sessions Bounce rate is the inverse of engagement rate. | This dimension is populated automatically. |
| Metrics | Session | Engaged sessions | The number of sessions that lasted 10 seconds or longer, or had 1 or more conversion events or 2 or more page or screen views. Engaged sessions is the inverse of low engagement sessions. | This dimension is populated automatically. |
| Metrics | Session | Engaged sessions per active user | The average number of engaged sessions per active user. | This dimension is populated automatically. |
| Metrics | Session | Engagement rate | The percentage of sessions that were engaged sessions. Learn more Engagement rate = engaged sessions / total sessions Engagement rate is the inverse of bounce rate. | This dimension is populated automatically. |
| Metrics | Session | Low engagement sessions | The number of sessions that were not engaged sessions. Low engagement sessions is the inverse of engaged sessions. | This dimension is populated automatically. |
| Metrics | Session | Session key event rate | The percentage of sessions that converted. Session key event rate = number of sessions in which a key event happened / total number of sessions | This dimension is populated automatically. |
| Metrics | Session | Sessions | The number of sessions that began on your website or application. A session is a period of time during which a user interacts with your website or app. A session initiates when a user either: Opens your app in the foreground Views a page or screen and no session is currently active (e.g. their previous session has timed out) By default, a session ends (times out) after 30 minutes of user inactivity. There is no limit to how long a session can last. Learn more about sessions | This dimension is populated automatically.. |
| Metrics | Session | Sessions per active user | The average number of sessions per active user. | This dimension is populated automatically. |
| Metrics | Session | Views per session | The number of app screens or web pages your users viewed per session. Repeated views of a single page or screen are counted. Views per session = (screen_view events + page_view events) / total sessions | This dimension is populated automatically. |
| Metrics | User | 1-day repeat purchasers | The number of customers who complete 1 or more purchases in 2 consecutive days. | Populate this metric by sending the purchase event. |
| Metrics | User | 2–7-day repeat purchasers | The number of customers who purchased one day and anytime between 2 and 7 days prior. | Populate this metric by sending the purchase event. |
| Metrics | User | 30-day paid active users | The number of your active users who completed one or more purchases in the last 30 days. | To populate this metric, send the purchase event, and active users have made a purchase in the last 30 days. |
| Metrics | User | 31–90-day repeat purchasers | The number of customers who purchased one day and anytime between 31 and 90 days prior. | Populate this metric by sending the purchase event. |
| Metrics | User | 7-day paid active users | The number of your active users who completed one or more purchases in the last 7 days. | To populate this metric, send the purchase event, and active users have made a purchase in the last 7 days. |
| Metrics | User | 8–30-day repeat purchasers | The number of customers who purchased one day and anytime between 8 and 30 days prior. | Populate this metric by sending the purchase event. |
| Metrics | User | 90-day paid active users | The number of your active users who completed one or more purchases in the last 90 days. | To populate this metric, send the purchase event, and active users have made a purchase in the last 90 days. |
| Metrics | User | Active users | The number of distinct users who visited your website or application. An active user is any user who has an engaged session or when Analytics collects: the first_visit event, engagement_time_msec parameter from a website the first_open event, engagement_time_msec parameter from an Android app, or the first_open or user_engagement event from an iOS app Note: The Active users metric appears as "Users" in Reports. | This metric is populated automatically. |
| Metrics | User | Average daily purchasers | The average number of purchasers across all the days in the selected time frame. | Populate this metric by sending the purchase event. |
| Metrics | User | Average engagement time | The average time that your website was in focus in a user's browser or an app was in the foreground of a user's device. Average engagement time = total user engagement durations / number of active users | This dimension is populated automatically. |
| Metrics | User | Average engagement time per session | The average engagement time per session | This dimension is populated automatically. |
| Metrics | User | DAU / MAU | Daily Active Users (DAU) / Monthly Active Users (MAU) shows the percentage of users who engaged for the calendar day out of the users who engaged in the last 30 days. A higher ratio suggests good engagement and user retention. | This dimension is populated automatically. |
| Metrics | User | DAU / WAU | Daily Active Users (DAU) / Weekly Active Users (WAU) shows the percentage of users who engaged in the last 24 hours out of the users who engaged in the last 7 days. A higher ratio suggests good engagement and user retention. | This dimension is populated automatically. |
| Metrics | User | First time purchasers | The number of users who made their first purchase in the selected time frame. | Populate this metric by sending the purchase event. |
| Metrics | User | First-time purchaser conversion (FTP conversion) | The percentage of active users who made their first purchase. This metric is returned as a fraction; for example, 0.092 means 9.2% of active users were first-time purchasers. | Populate this metric by sending the purchase event. |
| Metrics | User | First-time purchasers per new user (FTPs per new user) | The average number of first-time purchasers per new user. | Populate this metric by sending the purchase event. |
| Metrics | User | Max daily purchasers | The maximum number of purchasers across all the days in the selected time frame. | Populate this metric by sending the purchase event. |
| Metrics | User | Min daily purchasers | The minimum number of purchasers across all the days in the selected time frame. | Populate this metric by sending the purchase event. |
| Metrics | User | New users | The number of new unique user IDs that logged the first_open or first_visit event. The metric allows you to measure the number of users who interacted with your site or launched your app for the first time. | This dimension is populated automatically. |
| Metrics | User | PMAU / DAU | Paying Monthly Active Users (PMAU) / Daily Active Users (DAU) shows you the percentage of active users who have made a purchase in the prior month. | Populate this metric by sending the purchase event. |
| Metrics | User | PWAU / DAU | Paying Weekly Active Users (PWAU) / Daily Active Users (DAU) shows you the percentage of active users who have made a purchase in the prior week. | Populate this metric by sending the purchase event. |
| Metrics | User | Returning users | The number of users who have initiated at least one previous session, regardless of whether or not the previous sessions were engaged sessions. | This dimension is populated automatically. |
| Metrics | User | Total purchasers | The number of unique users who made at least one purchase. | Populate this metric by sending the purchase event. |
| Metrics | User | Total users | The number of unique user IDs that triggered any events. The metric allows you to measure the number of unique users who logged an event. | This dimension is populated automatically. |
| Metrics | User | User key event rate | The percentage of users who converted. This metric is calculated as the number of users who performed a key event action divided by the total number of users. | This dimension is populated automatically. |
| Metrics | User | User engagement | The length of time that your app screen was in the foreground or your web page was in focus. Learn more about user engagement. | This dimension is populated automatically. |
| Metrics | User | WAU / MAU | Weekly Active Users (DAU) / Monthly Active Users (MAU) shows the percentage of users who engaged in the last 7 days out of the users who engaged in the last 30 days. A higher ratio suggests good engagement and user retention. | This dimension is populated automatically. |
| Metrics | User lifetime | Lifetime ad revenue | The ad revenue you generate from someone since their first visit to your website or app. | This metric is populated automatically from the ad_impression event. You can also link AdMob to Firebase to collect additional data. |
| Metrics | User lifetime | Lifetime engaged sessions | The number of engaged sessions a user had since they first visited your website or application. | This dimension is populated automatically. |
| Metrics | User lifetime | Lifetime engagement duration | The length of time since a user's first visit that the user was active on your website or application while it was in the foreground. | This dimension is populated automatically. |
| Metrics | User lifetime | Lifetime session duration | The total duration of user sessions, from their first session until the current session expires, including time when your website or application is in the background. | This dimension is populated automatically. |
| Metrics | User lifetime | Lifetime sessions | The total number of sessions that a user had since their first visit to your website or application. | This dimension is populated automatically. |
| Metrics | User lifetime | Lifetime transactions | The total number of completed purchases by a user since their first visit to your website or application. | This dimension is populated automatically. |
| Metrics | User lifetime | LTV | Lifetime value (LTV) shows the total revenue from purchases on your website or application. You can use the data to determine how valuable users are based on additional revenue you generate. | This metric is the sum of the purchase, in_app_purchase, app_store_subscription_renew, and app_store_subscription_convert events minus the refund events. Important: If you're missing revenue data for this metric, see Fix missing revenue data for troubleshooting tips. |
| Metrics | User Lifetime | Average 120d value | For each user, Google Analytics calculates the sum of purchase, subscription, and ads revenue for their first 120 days. Average 120d value is the average of this value for all users. | Populated from the purchase, in_app_purchase, app_store_subscription_renew, app_store_subscription_convert, and revenue events. |
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