A property represents a grouping of data from a website and/or app in Google Analytics. Within a property, you can view reports and manage data collection, attribution, privacy settings, and product links. An account can contain one or more properties. Learn more about account structure.
There are two kinds of properties: Google Analytics 4 and Universal Analytics. Starting July 1, 2023, standard Universal Analytics properties stopped processing data (July 1, 2024 for Analytics 360). Learn how to migrate from Universal Analytics to Google Analytics 4.