Google Analytics 4 has replaced Universal Analytics. Starting July 1, 2023, standard Universal Analytics properties stopped processing data. (360 Universal Analytics properties with a current order will receive a one-time processing extension ending on July 1, 2024.) Learn more about the migration timeline.
For everyone |
For advertisers |
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1. Consider account structure Skip this step if you have one website and/or one app. 2. Create a GA4 property and data stream 3. Collect website and app data 4. Turn on Google signals 5. Set up key events 6. Add users |
7. Link to Google Ads 8. Migrate audiences 9. Validate your key events 10. Import key events into Google Ads for bidding 11. Add Analytics audiences to a campaign or ad group for remarketing |
Advanced setup needs (if applicable)
Custom events, ecommerce, data import, and more
Map Universal Analytics custom events to Google Analytics 4
Only necessary if you have Category/Action/Label events
Migrate ecommerce measurement
Only necessary if you have ecommerce events
Import data
Enhance your reporting with more data sources
Link to BigQuery
Search and manage large Analytics data sets
User-ID
If your business generates user IDs, use them for cross-platform, cross-device reporting in Google Analytics
Measurement protocol
Collect and send data to Google Analytics from a broad range of online and offline environments
Find the GA4 feature for your use case
The migration reference maps Universal Analytics functionality to the corresponding Google Analytics 4 functionality
Congratulations!
You're on your way to getting the actionable, privacy-safe customer insights you need with Google Analytics 4.
What's next? View your reports or try the Explore playbook to learn how to answer common business questions with GA4.