Review this article to learn about the latest features and enhancements for Authorized Buyers.
User interface
Bidder Declarations: Indicate your Signal Preferences & Data Sharing with Publishers
Bidder Declarations allows buyers to specify the preferred signals they'd like to receive from publishers and how data collection affects bidding strategies. This information is shared with publishers in Ad Manager, increasing transparency and helping them make informed decisions about data sharing. This is important because publishers must first opt-in buyers to gain access to receiving signals in their Demand Channel Settings. Participating in Bidder Declarations increases the chances of receiving valuable signals by making data preferences clear to publishers. To get started, see the "Bidder preferences displayed to publishers’"section available in RTB Settings.
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