Complete your Business Profile on Google

To help your Business Profile stand out, complete the information on your profile.

After your business is verified, your Business Profile displays across all of Google. However, if your profile isn’t complete, it may be harder for customers to find and engage with your business. The more familiar you are with the features of your Business Profile, the more beneficial your Business Profile can be for your business.

When you complete your profile:

Customers are 2.7 times more likely to consider a business reputable if they find a complete Business Profile on Google Search and Maps.
Customers are 70% more likely to visit and 50% more likely to consider purchasing from businesses with a complete Business Profile.

Add services offered

You can let customers know what types of services you offer when you add services to your Business Profile on Google.

Service businesses can choose from suggested services based on their business category. For example, as suggested services, a plumber may find 'Install faucet' or 'Repair toilet' as services to add. A landscaper may find 'Irrigation' or 'Outdoor lighting.” If the type of service that you perform isn't listed, you can add custom services.

Learn how to add or edit your services.

Add in-store products

If you run a retail business, you can show nearby shoppers what you sell by adding your in-store products to your Business Profile.

Manually upload your products

You can manually upload your in-store products with the Product Editor at no charge. Learn how to upload with the Product Editor.

Automatically upload your products

To add your in-store products to your Business Profile at no charge, connect your Point of Sale system to the Local Inventory app or product reader. Learn how to showcase your in-store products.

Add product categories when you answer questions

To inform Google what kinds of items you sell, answer the product-related questions. Learn how to answer inventory questions.

Upload photos & videos regularly

Photos and videos help customers learn more about the services your business offers. Both you and your customers can upload photos to your profile. To promote engagement with your customers and boost your ranking in search results, you should regularly add photos or videos to your profile.

There are several types of photos you can add to your Business Profile:

Logo: Help your customers recognize your business on Google. For businesses that have their basic information, such as a phone number or hours of operation, the Business Profile highlights the logo.
Cover photo: Set a cover photo at the top of your profile that best represents your business. In some instances, this action doesn’t guarantee the cover photo will show up as the first image for your business.
Business photos: Add different photos to highlight features of your business to attract and inform customers. Learn more about business photos.

Learn how to add photos and videos.

Give your description a personal touch

When you create your business description, make it real, personal, and engaging. Your company isn’t just a business, it’s your story with customers. When you make your description, make sure it follows our business description guidelines.

Set your opening date

Add an opening date to your Business Profile to let customers know when your business first opened or will open.

Google uses various sources to determine how long a business has been in operation. On certain places in Google Search, the opening date may be used to let customers know how many years a business has been in operation. If the merchant believes there’s an error, they can set the correct opening date.

Only the year and month of your opening date are required. You can enter a date up to one year in the future, but it won't show up on Google until 90 days before the date.

Learn how to set your opening date.

Set your business hours

To keep your customers up to date, set your business’s main hours or mark it closed.
To change your hours for holidays or other temporary periods, set special hours.
To change your hours for specific features and services your business offers, set More hours.

Ask customers for reviews

You can share your review link with customers from your computer with your Business Profile. Through your review link, customers can leave reviews and view your Business Profile.

Learn how to create a review link to share.

When customers click your link, they can rate your business and leave a review. Learn how to read and reply to customer reviews.

It’s against Google review policies to solicit reviews from customers through incentives or review stations located at your place of business. Reviews that violate these policies might be removed.

Select attributes to describe your business

You can select various attributes to let customers know details about your business. You can share whether your business offers outdoor seating or Wi-Fi. Select relevant, accurate attributes for your Business Profile to help your business stand out online.

Attributes appear on your Business Profile on Google Search, Google Maps, Google Pay, and other Google products and services. If you add certain attributes to your profile, your business might show up in search results when people search for places with those attributes on Google Search, Google Maps, Google Pay, and other Google products and services.

Tip: The attributes available to your business vary by business category.

Add or edit attributes

Your new attributes show up when customers find your business on Google Search and Maps.

Learn how to add or edit attributes.

Add online attributes

Highlight your fully remote and real-time services such as classes, appointments, or consultations with Business Profile Manager. If you display your virtual services with “Online” attributes, you can improve discovery, more easily communicate your online offerings to customers, and facilitate the online booking process.

Learn how to add online service attributes and booking links.