Profiles marked as duplicate

This article is about Business Profiles that aren’t found on Maps because they’re marked as a duplicate or a copy of another profile. If the same business appears twice on Maps, go to How to merge duplicate Business Profiles.

Fix an owner conflict

Profiles are marked as duplicates when there’s already a profile verified for the same business on Google. To manage someone else’s Business Profile, you can request access.

  1. On Google Search or Maps, find your business.
  2. Click Request access
  3. Fill out the form.
  4. Click Submit.

Eligibility for 2 Profiles at the same address

You can have 2 or more Business Profiles at the same address if they're:

  • Distinct businesses
  • Both eligible for Google Business Profiles

For specific guidelines on eligibility and businesses with departments, go to Guidelines for representing your business on Google.

Delete a duplicate profile from your account

Important: If you own both profiles, keep the verified profile.

You don’t need to remove a duplicate profile. It doesn’t show up on Maps. If you want to clean up your account, you can remove one or more Business Profiles from your account.

Report a business that was incorrectly marked as a duplicate

If 2 Business Profiles were merged, which are actually 2 distinct and eligible businesses, contact support to appeal the duplicate status.

To appeal a duplicate status, both businesses must be eligible and distinct from one another. If you serve customers at your location, you’re asked for evidence of permanent signage that clearly shows both businesses.

Why profiles are marked as duplicates

There should only be one profile per business. If your businesses offer multiple services, you: 

To avoid having your profile marked as a duplicate: 

  • Make sure it’s distinct from other Business Profiles you own.
  • Do not create profiles which are already on Maps.
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Get help from Small Business Advisors

Want to receive one-on-one guidance and tailored recommendations on how to make the most out of your Business Profile? Try booking an appointment with Small Business Advisors.


Important: This service cannot troubleshoot issues, including Business Profile verification or suspension, or Google Ads billing.

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