Manage your profile strength

You can use Google’s Profile Strength Indicator to help improve your business profile and connect with more customers when you update your business info.

The Profile Strength Indicator helps you:

  • Identify and fill in missing info in your profile. This includes your business description, hours of operation, and contact info.
  • Make sure that your profile is consistent across Google products and services. This includes Google Search, Google Maps, and Google Shopping.
  • Add content to your profile, like photos, videos, and posts.

Important: You can only find the Profile Strength Indicator for verified listings. Learn how to verify your business.

To use the Profile Strength tool:

  1. Go to your Business Profile.
    • Learn how to find your profile.
  2. Click Profile Strength.
    • Follow the on-screen instructions to complete your profile.
  3. After you update your profile, click Next.
    • To move to the next screen, click Skip.
  4. On the last screen, click Go to profile.
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Get help from Small Business Advisors

Want to receive one-on-one guidance and tailored recommendations on how to make the most out of your Business Profile? Try booking an appointment with Small Business Advisors.


Important: This service cannot troubleshoot issues, including Business Profile verification or suspension, or Google Ads billing.

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