Report policy-violating reviews on your Business Profile

If you find an inappropriate or policy-violating review on your Business Profile, you can report the review. Google will only remove reviews that violate Google policies.

Important: Before you ask to remove or delete a review, read our reviews policy.

Report reviews

Understand which reviews to report for removal

Only report reviews that violate Google policies. Learn more about Google's content policies.
Don't report a review just because you disagree with it or don't like it.
- Google doesn't get involved when businesses and customers disagree about facts.
- There's no reliable way to tell who's right about a particular customer experience.
You can't report third-party hotel reviews. To flag an inappropriate third-party review, contact the third-party provider directly. To go to the third-party website, click the reviewer's name. Soon after the provider removes or changes the review on their website, the update will show on your Business Profile.

Tip: Be patient. It can take several days to assess a review.

How to use the flag review tool in Google to remove negative reviews

Report reviews that violate Google policy

To report reviews that are inappropriate or violate policy, you can use Google Maps or Google Search. We remove reviews that violate our content policies. Reviews that are removed will no longer be displayed on both Maps and Search.

Flag a review in Google Maps

On your computer, open Google Maps.
Find your Business Profile.
Find the review you'd like to report.
Click More Report review.

Flag a review in Google Search

On your computer, go to Google.
Find your Business Profile.
Click Read Reviews.
Find the review you'd like to report.
Click Info .
Select the type of violation you want to report.

Flag a review in your account

On your computer, sign in to manage your Business Profile.
Choose the review you’d like to report.
- For single businesses:
  1. Open the profile you'd like to manage.
  2. On the left, in the menu, click Reviews.
- For multiple businesses:
  1. On the left, in the menu, click Reviews.
  2. To choose a location group, use the dropdown menu. (This option is not for organization accounts.)
On the review, click More Flag as inappropriate.

Flag a review in the Reviews Management Tool

Go to the Reviews Management Tool.
- Tip: To access the Reviews Management Tool on Search, click Read reviews More Manage reported reviews.
Check that the email address shown is the one you use to manage your Business Profile.
- Tip: If you use another email address, click Switch account.
Click Confirm.
Select your business.
Click Report a new review.
For each review that you want to flag, click Report.
In the new tab, select a category for the review.
Click Submit.

Check the status of a flagged review in the Reviews Management Tool

Go to the Reviews Management Tool.
- Tip: To access the Reviews Management Tool on Search, click Read reviews More Manage reported reviews.
Check that the email address shown is the one you use to manage your Business Profile.
- Tip: If you use another email address, click Switch account.
Click Confirm.
Select your business Check the status of a review I reported previously and appeals options.
Possible statuses are:
- Decision pending: The review is flagged but it hasn't been checked yet.
- Report reviewed – no policy violation: The review was checked and no policy violation was found.
  - Tip: You can appeal this decision once. Learn how to submit a one-time appeal of a review below.
- Escalated - check your email for updates: An appeal has been escalated and the final decision will be sent to your email.

Submit a one-time appeal of a review

If you flag a review but the verdict says that it doesn’t violate Google Policies, you can submit a one-time appeal. Learn about what kind of content is restricted.

Go to the Reviews Management Tool.
- Tip: To access the Reviews Management Tool on Search, click Read reviews More Manage reported reviews.
Check that the email address shown is the one you use to manage your Business Profile.
- Tip: If you use another email address, click Switch account.
Click Confirm.
Select your business Check the status of a review I reported previously and appeals options.
At the bottom of the page, select Appeal eligible reviews the reviews you want to appeal.
- Tip: You can select up to 10 reviews.
Click Continue Submit an appeal.
In the new tab, fill out the form and submit.
You'll receive an email with the verdict about your appeal.
- If the review is found to violate our policy, it'll be removed.
- If not, the review remains live and its status remains “Escalated - check your email for updates” in the Reviews Management Tool.

Understand reviews removed by spam detection

Google uses automated spam detection measures to remove reviews that are probably spam. These measures are designed to help improve people's experiences on Google and display reviews that are authentic, relevant, and useful. Some legitimate reviews may be inadvertently removed.