How to make a post & track its status for your Business Profile

Manage your business

You can publish your offers, events, products, and services directly to Google Search and Maps through posts on Business Profile Manager.

Tips for your post

Important: Posts that include a phone number in the post description may be rejected.

  • Make sure it’s high quality: Avoid misspellings, gimmicky characters, gibberish, and automated or distracting content.
  • Keep your posts respectful: Refrain from obscene, profane, or offensive language, images, or videos.
  • Only post links to websites you trust: Links that lead to malware, viruses, phishing, or pornographic material aren’t allowed.
  • Regulated goods and services: If you offer products or services in an industry that is regulated, you’re allowed to use posts but you can’t post content related to the products themselves. Regulated industries usually include adult services, alcohol, tobacco and pharmaceutical products, recreational drugs, health & medical devices, gambling-related services, fireworks, weapons, and financial services.
  • Keep your posts family-friendly: Refrain from posting sexually suggestive or explicit content.

Learn more about suggestions and policies.

Create a post from Google Search

  1. Go to your Business Profile. Learn how to find your profile.
  2. To create a post, click Add update.
  3. From the “Add update” tab, you can choose 3 types of post:
    • To post an update, click Add update.
    • To post an offer, click Add event.
    • To post an event, click Add offer.
  4. Select the elements you want to add to your post:
    • Photos
    • Videos
    • Text
    • Button
  5. Add relevant info based on your post type.
    • For an update:
      • Description
    • For an offer:
      • Title
      • Start date
      • End date
      • Offer details
    • For an event:
      • Title
      • Start date
      • End date
      • Event details
  6. Publish or preview your post.
    • To publish your post: At the bottom right, click Post.
    • To get a preview of your changes: Click Preview. If you need more changes, at the top left, click Back Back. Edit your draft until it’s ready to publish.
Tip: You can improve your post when you add optional details like start and end times, or a button.

Check post status

After you publish your post, we may review it to ensure it meets our posts content policy.

  • Live: The post shows up on Google Search and Maps for customers to find.
  • Pending: The post doesn't show up on Google Search or Maps. It's either in the upload stage, the processing stage, or your profile is unverified.
  • Not approved: The post doesn't show up on Google Search or Maps for customers to find. The question mark next to the status displays which content policy the post violates.
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Get help from Small Business Advisors

Want to receive one-on-one guidance and tailored recommendations on how to make the most out of your Business Profile? Try booking an appointment with Small Business Advisors.


Important: This service cannot troubleshoot issues, including Business Profile verification or suspension, or Google Ads billing.

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