Media Asset IDs will now be available in all VAST tags from Campaign Manager 360 and Display & Video 360
Media Asset ID <mediafile> will be available in Campaign Manager 360 and Display & Video 360 video VAST tags. This unique identifier provides a workaround for how advertisers and publishers identify unique videos in their own platforms.
Addition of Universal Ad ID to VAST 2.0 Tags
VAST 2.0 tags exported from Campaign Manager 360 will now have an <Extensions> node to provide Universal Ad ID functionality that is offered for VAST 4.0. The <Extension type="AD ID"> node will hold a <UniversalAdId> node, where the ID can be found. Additionally an "AdId" field will be added to the <Creative> node, similar to IAB VAST 2.0 Spec. No action is required for access and there is no impact to users that do not wish to use it.
Deactivation of default and brand safety ads with image creatives
If you have image creatives assigned to brand safety and default ads after May 1, 2021, the placement may no longer be able to serve until an active default ad is available. This only applies if the account requires default ads for display placements to serve. Learn more