Linking Google Analytics to Campaign Manager 360 allows you to view Google Analytics 4 conversions and use Google Analytics 4 attribution models in Campaign Manager 360.
Display & Video 360 and new Search Ads 360 advertisers associated with the Floodlight configuration can also bid and report on Google Analytics 4 conversions. Learn more about linking Google Analytics 4 to Display & Video 360.
Required permissions
- Campaign Manager 360 admin access and Floodlight user permissions to initiate the linking request.
- Google Analytics 4 edit access to approve the request.
Link a Google Analytics 4 property to a Floodlight configuration in Campaign Manager 360
- From your Campaign Manager 360 advertiser, click Floodlight > Configuration.
- Click on Google Analytics to expand the section.
- Click New link.
- If you have edit access for the Google Analytics 4 property you want to link, click Choose Property and select the Google Analytics 4 property.
- If you do not have edit access for the Google Analytics 4 property you want to link, select Request access and enter in the property id and admin email.
- Click Apply.
- Click Next
- Configure the settings.
- Click Enable Personalized Advertising for data from the Google Analytics property to be used for ads personalization.
- Click Enable Campaign / Cost Data Sharing to allow Campaign Manager 360 data to be available in Google Analytics reporting.
- Note that the Enable Auto-tagging setting allows Analytics to attribute Campaign Manager 360 traffic to ad clicks. This is required to be enabled.
- Click Link to send the request.
- A notification email will be sent to the Analytics 4 property editor to review and approve the linking. If you also have edit access for the Google Analytics 4 property, the request will be automatically approved upon finalizing the request.
- Click Next.
- Click Apply.
For improved attribution signals, we recommend enabling enhanced attribution for Floodlight configurations that you linked to Google Analytics 4. Learn more about enhanced attribution.
Unlink a Google Analytics 4 property
- From your Campaign Manager 360 advertiser, click Floodlight > Configuration.
- Click on Google Analytics to expand the section.
- Click the checkbox next to the account you want to unlink.
- Click Unlink.