Enhanced conversions sends hashed first party conversion data to your Floodlight tags in a privacy safe way. When you enable enhanced conversions in Campaign Manager 360, you can start using enhanced conversions in the new Search Ads 360. Learn more about enhanced conversions in the new Search Ads 360.
Google is committed to protecting the confidentiality and security of your data. Your data will be kept confidential and secure using the same industry-leading standards Google uses to protect its own users’ data. Google only reports aggregated and anonymized conversions.
Learn more about enhanced conversions, customer data policies, and how we use your data.
Allow enhanced conversions for a Floodlight configuration
Before you can set up enhanced conversions, you need to agree to the terms of service and turn on enhanced conversions for the Floodlight configuration you want to use.
- Navigate to an advertiser.
- Click on Floodlight > Configuration.
- Under “Enhanced conversions”, select the checkbox below the compliance statement to agree to the terms of service.
- By turning on enhanced conversions, you confirm you’ve reviewed the terms of service for enhanced conversions in Floodlight and accept them on behalf of the Company. Note that this checkbox can’t be unchecked.
- (Optional) Under “Enhanced conversions”, select the checkbox for “Automatically detect user provided data” for the tag to automatically detect user-provided data.
- If you are using Google Tag, check the “Turn on enhanced conversions” checkbox to allow enhanced conversions.
- Click Save.
Allow enhanced conversions for a Floodlight activity
If you are setting up enhanced conversions with Google tag, you need to allow enhanced conversions for each Floodlight activity you want to use. Note that user-provided data will not be collected unless enhanced conversions is also turned on in your Floodlight configuration.
- Navigate to a Floodlight activity that uses Google tag. The “tag format” field should have “Google tag” selected.
- Under “Enhanced conversions”, select the “Add user-provided parameters to the tag preview” checkbox.
- Click Save.
Campaign Manager 360 will generate an event snippet with a new user_data field. Add this event snippet to pages with events that you’re tracking, after the global snippet.
Example event snippet with enhanced conversions enabled
<!--
Event snippet for Activity Name on http://foo.com: Please do not remove.
Place this snippet on pages with events you’re tracking.
Creation date: 10/30/2017
-->
<script>
gtag('event', 'conversion', {
'allow_custom_scripts': true,
‘user_data’: {
‘email’: ‘[Email]’
‘phone_number’: [PhoneNumber]’,
‘address’: {
‘first_name’: ‘[FirstName]’,
‘last_name’: ‘[LastName]’ ,
‘street’: {Street]’,
‘city’: ‘[City]’,
‘region’: ‘[Region]’,
‘postal_code’: ‘[PostalCode]’,
‘country’: ‘[Country]’
}
'send_to': 'DC-[floodlightConfigID]/[activityGroupTagString]/[activityTagString]+[countingMethod]'
});
</script>
<noscript>
<img src="https://ad.doubleclick.net/ddm/activity/src=[floodlightConfigID];type=[activityGroupTagString];cat=[activityTagString];dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;ord=1?" width="1" height="1" alt=""/>
</noscript>
<!-- End of event snippet: Please do not remove -->