Link Google Ads to Campaign Manager 360 to enable enhanced YouTube tracking

If you're already using Campaign Manager 360 to serve ads, you can connect it to Google Ads to coordinate your campaigns. Linking Campaign Manager 360 advertisers to Google Ads enables Campaign Manager 360 measurement for your ads. Combining Campaign Manager 360 and Google Ads data gives you comprehensive performance insights and means you can measure impressions and clicks alongside your Google Ads metrics, and utilize advanced Campaign Manager 360 features. 

How it works

Linking your Google Ads account will allow you to set Campaign Manager 360 tags on Google Ads entities and track YouTube media purchased in Google Ads. Establishing a link between a Google Ads customer and a Campaign Manager 360 advertiser gives the Campaign Manager 360 advertiser permission to push tracking URLs to a Google Ads creative.

Supported Google Ads campaign types

Supported campaign types:

• Video reach campaigns
• Video view campaigns
• Video action campaigns

Supported ad formats:

• Multi-format video ads

Unsupported ad formats:

• Skippable in-stream ads
• Bumper ads
• Non-skippable in-stream ads

Link a Campaign Manager 360 advertiser to a Google Ads account

Users with admin level Google Ads account access or a manager account (MCC)can link a Google Ads account to Campaign Manager 360 from within Google Ads:

1. In your Google Ads account, click the Tools section in the sidebar.
2. Click Data manager.
3. Click Campaign Manager 360.
4. Enter the Campaign Manager 360 advertiser ID. In Campaign Manager 360 find this under Advertiser properties.
5. Click Submit to send the link request.

Once the Campaign Manager 360 advertiser approves the link request they will be able to push tracking tags directly to your ads. 

To approve a link request in Campaign Manager 360:

1. In your Campaign Manager 360 account go to the Advertiser properties page of the requested advertiser.
2. Open the Associations section. 
3. Select the link you wish to approve In the Google Ads table.
4. Click Approve.
5. Click Save. 

Assign a Campaign Manager 360 placement to Google Ads

Assignments push the impression and click trackers of the selected Campaign Manager 360 placement, ad and creative combination directly into the Google Ads ad. You can link a placement to all ads in a Google Ads campaign, or a subset within it. 

1. Navigate to your Campaign Manager 360 campaign.
2. Check to box for the placement you’d like to link
3. Click Assignments > Assign to Google Ads.
4. Select a tracking ad and creative
5. Click "Google Ads customer and campaign":
   1. Choose a Google Ads customer and Google Ads campaign.
   2. Click Next.
6. Select the Google Ads ads to track and click Assign.