The URL portion of the Floodlight tag. It includes everything that comes after ad.doubleclick.net/activity;.
For example:
src=3528935;type=frida880;cat=ire;qty=1;cost=99.99;ord=123456789
where:
src
Identifies the advertiser that is the source of the Floodlight activity. The value of the src= key is the advertiser ID.
type
The group tag string, which identifies the activity group with which the Floodlight activity is associated in Campaign Manager. (The activity group is used for reporting purposes.) You can set your own value for the group tag string or use the default value. The default group tag string is based on the first five letters of the activity group name, plus a string of three random alphanumeric characters, underscores, and dashes. (If the activity group name has fewer than five characters, extra letters are appended before the alphanumeric characters so that there are still eight characters.)
cat
The activity tag string, which identifies the Floodlight activity. You can set your own value for the activity tag string or use the default value. The default activity tag string is based on the first five letters of the activity name, plus a string of three random alphanumeric characters, underscores, and dashes. (If the activity group name has fewer than five characters, extra letters are appended before the alphanumeric characters so that there are still eight characters.)
qty
How this parameter is used depends on the counting method you're using for the sales activity.
-
If you're counting transactions, the parameter is
qty=1. -
If you're counting items sold, the parameter is
qty=[Quantity], and the advertiser is responsible for dynamically inserting the number of items sold as part of each purchase.
cost
The amount of revenue generated by the transaction. The advertiser is responsible for dynamically inserting the value of each purchase. The value should be inserted as a number, without commas or currency symbols.
ord
To enable Campaign Manager to count each visit to the Floodlight-enabled webpage as a separate activity, the advertiser is responsible for dynamically inserting a unique string as the value of the ord= parameter each time the Floodlight-enabled webpage is accessed.