The total number of units (impressions, clicks, etc.) booked for a placement.
Booked units ignore flights, so you will see the total value across all flights. Placement total booked units will be “(not set)” if the placement is part of a group, and package/roadblock total booked units will be “(not set)” if a placement isn’t part of a group.
For example:
| Flight start date | Booked units |
|---|---|
| January 1 | 310 |
| February 1 | 600 |
| February 6 | (placement end date) |
The total booked units for this placement would be 910 (310 + 600), independent of the date range of the report or dates when the placement ran.
For a package or roadblock, the number of package/roadblock total booked units is 910 and placement total booked units is “(not set)”. For placements that aren’t part of a group, the number of placement total booked units is 910 and package/roadblock booked units is “(not set)”.